Exam 11: Developing New Products

Microsoft's Windows operating system continues to dominate the market,even though it has been around for over twenty years.Windows will likely remain in the mature stage of the product life cycle:

Whenever Donald considers upgrading his personal computer system,he consults with Jeremy,a knowledgeable friend who always has the newest technology.For Donald,Jeremy is a(n)___________ in the diffusion of innovation curve.

Which of the following is NOT one of the four product life cycle stages?

Think back to a time when you have said,"This is great idea.How come nobody thought of this before?" Assuming no one has thought of it before,what would be the first steps to take to develop a new product idea?

During the _____________ stage of the product life cycle,sales peak and profits begin to decline as competition becomes intense.

If a few of Nintendo's customers are asked to try out a new video game which has not yet been released on the market,this is an example of:

Which of the following is NOT one of the five groups in the diffusion of innovation curve?

The maturity phase of the product life cycle is characterized by greatly reduced competition.

Ken's new product seemed like a perfect new addition to the product line,but he was getting some pushback from distributors,who did not seem to want to take on the new product.What options would make the most sense for Ken?

In new product development,what advantage do first movers have?

Laura is about to launch a new product: herself! She is running for a local political office.First-time candidates quickly learn the importance of marketing.She has consulted with various experts,tested her campaign themes and messages with focus groups,and now is ready to do a full-scale product launch.Why is her product launch the most critical step? What will she need to do?

Concept testing is important because it can:

Using the diffusion of innovation theory,what factors contributed to the rapid adoption and success of Amazon.com?

Motorola was a pioneer in developing cell phone technology,but their early phones weighed several pounds and required frequent recharging.As a pioneer,Motorola: