Question 1

What is the difference between alpha testing and beta testing?

Accepted Answer

Alpha testing involves determining wheth

Question 2

One of the key characteristics of brainstorming sessions is that bad ideas should be immediately rejected so the group can focus its attention on good ideas.

Accepted Answer

A) True 
 B)False

Question 3

Robin recently bought Voice Over Internet protocol (VOIP)phone service (phone service delivered over the Internet).A few of Robin's friends bought VOIP before she did,but many other friends were interested in Robin's opinions of the new phone service.Robin is a(n)________________ in this product category.

Accepted Answer

A) innovator 
B) laggard 
C) late majority 
D) early majority 
E) early adopter 
A) innovator 
B) laggard 
C) late majority 
D) early majority 
E) early adopter

Question 4

One of the potential benefits to a firm of introducing new-to-the-world products or services is:

Accepted Answer

A) cost savings. 
B) late majority marketing. 
C) a greater market share that can be held over an extended period of time. 
D) the ability to avoid paying pioneers for new product development. 
E) all of these. 
A) cost savings. 
B) late majority marketing. 
C) a greater market share that can be held over an extended period of time. 
D) the ability to avoid paying pioneers for new product development. 
E) all of these.

Question 5

Even if they succeed,new-to-the-world products are:

Accepted Answer

A) not always successful. 
B) not adopted by everyone at the same time. 
C) sometimes copycat brands. 
D) not subject to the law of first movers. 
E) all of these. 
A) not always successful. 
B) not adopted by everyone at the same time. 
C) sometimes copycat brands. 
D) not subject to the law of first movers. 
E) all of these.

Question 6

Which of the following is an example of "timing" in new product development?

Accepted Answer

A) Launching new fashion products just before the new sales season. 
B) Releasing G and PG rated movies at the beginning of summer. 
C) Offering sample textbooks in spring for fall adoptions. 
D) Announcing new technology products at the annual COMDEX computer trade show. 
E) All of these. 
A) Launching new fashion products just before the new sales season. 
B) Releasing G and PG rated movies at the beginning of summer. 
C) Offering sample textbooks in spring for fall adoptions. 
D) Announcing new technology products at the annual COMDEX computer trade show. 
E) All of these.

Question 7

The _________________ diffusion of innovation group is the last large group of consumers to adopt a new product or service.

Accepted Answer

A) innovator 
B) laggard 
C) late majority 
D) early majority 
E) early adopter 
A) innovator 
B) laggard 
C) late majority 
D) early majority 
E) early adopter

Question 8

Which step in the new product development process is the most critical to the survival of a firm,and why?

Accepted Answer

The product launch is the most

Question 9

Why is it important for marketers to understand the product life cycle?

Accepted Answer

Product strategies and tactics

Question 10

One of the key characteristics of brainstorming sessions is that:

Accepted Answer

A) no idea is immediately accepted or rejected. 
B) everyone must come up with ideas. 
C) the first idea is almost always the best idea. 
D) only the marketing team is included in these sessions. 
E) the center of attention should always be the manager. 
A) no idea is immediately accepted or rejected. 
B) everyone must come up with ideas. 
C) the first idea is almost always the best idea. 
D) only the marketing team is included in these sessions. 
E) the center of attention should always be the manager.

Question 11

To determine if a new product is commercially viable,a firm can conduct premarket testing.

Accepted Answer

A) True 
 B)False

Question 12

When McDonalds comes up with a new drink or sandwich for its fast food stores,they often market it in a dozen or so of their outlets.When they do this,they are engaged in:

Accepted Answer

A) pretesting. 
B) product launch. 
C) test marketing. 
D) product development. 
E) concept testing. 
A) pretesting. 
B) product launch. 
C) test marketing. 
D) product development. 
E) concept testing.

Question 13

What is the difference between an innovator and an early adopter?

Accepted Answer

An innovator is the first to try new pro

Question 14

Dee has a new product concept for her Internet anti-piracy software company.She knows she needs to do exploratory research such as:

Accepted Answer

A) in-depth interviews. 
B) focus groups. 
C) Internet surveys. 
D) trade show intercept surveys. 
E) all of these. 
A) in-depth interviews. 
B) focus groups. 
C) Internet surveys. 
D) trade show intercept surveys. 
E) all of these.

Question 15

The growth phase of the product life cycle is always dynamic.Which of the following does NOT occur in this phase?

Accepted Answer

A) Profits increase as sales increase. 
B) Profits increase as economies of scale are attained. 
C) Some new competitors may enter the market with similar products. 
D) Some competitors will exit in an "industry shakeout." 
E) Price competition with protracted price wars erodes profits. 
A) Profits increase as sales increase. 
B) Profits increase as economies of scale are attained. 
C) Some new competitors may enter the market with similar products. 
D) Some competitors will exit in an "industry shakeout." 
E) Price competition with protracted price wars erodes profits.

Question 16

___________________ are customers who modify existing products according to their own ideas to suit their specific needs.

Accepted Answer

A) Early adopters 
B) Market testers 
C) Lead users 
D) Reverse engineers 
E) Concept testers 
A) Early adopters 
B) Market testers 
C) Lead users 
D) Reverse engineers 
E) Concept testers

Question 17

Carmen is ready to launch her company's new product,a line of chocolate for diabetics,based on her instincts and knowledge from thirty years of marketing.Her staff is encouraging her to delay the launch until test marketing can be done.What are the advantages and disadvantages of each approach?

Accepted Answer

Carmen probably has considerable knowled

Question 18

The fact that the Apple iPad is easy to try--demo units are available at Apple stores as well as other retail stores--is helping it to diffuse more quickly.

Accepted Answer

A) True 
 B)False

Question 19

New product development adds value to a firm's products and services through:

Accepted Answer

A) early majority substitution. 
B) innovation. 
C) removal of laggards. 
D) pioneer pretesting. 
E) beta concept testing. 
A) early majority substitution. 
B) innovation. 
C) removal of laggards. 
D) pioneer pretesting. 
E) beta concept testing.

Question 20

Eric is a sales rep for an established building materials manufacturer.Business is good,but he is concerned that the company has spent little on new product development and has not created a new product in over five years.Without new products,Eric can only market to his current customers or:

Accepted Answer

A) diversify. 
B) intensify his prototyping. 
C) expand his early adopter market segment. 
D) market the same products to similar customers. 
E) focus on concept testing. 
A) diversify. 
B) intensify his prototyping. 
C) expand his early adopter market segment. 
D) market the same products to similar customers. 
E) focus on concept testing.

What is the difference between alpha testing and beta testing?

One of the key characteristics of brainstorming sessions is that bad ideas should be immediately rejected so the group can focus its attention on good ideas.

One of the potential benefits to a firm of introducing new-to-the-world products or services is:

Even if they succeed,new-to-the-world products are:

Which of the following is an example of "timing" in new product development?

The _________________ diffusion of innovation group is the last large group of consumers to adopt a new product or service.

Which step in the new product development process is the most critical to the survival of a firm,and why?

Why is it important for marketers to understand the product life cycle?

One of the key characteristics of brainstorming sessions is that:

To determine if a new product is commercially viable,a firm can conduct premarket testing.

When McDonalds comes up with a new drink or sandwich for its fast food stores,they often market it in a dozen or so of their outlets.When they do this,they are engaged in:

What is the difference between an innovator and an early adopter?

Dee has a new product concept for her Internet anti-piracy software company.She knows she needs to do exploratory research such as:

The growth phase of the product life cycle is always dynamic.Which of the following does NOT occur in this phase?

___________________ are customers who modify existing products according to their own ideas to suit their specific needs.

Carmen is ready to launch her company's new product,a line of chocolate for diabetics,based on her instincts and knowledge from thirty years of marketing.Her staff is encouraging her to delay the launch until test marketing can be done.What are the advantages and disadvantages of each approach?

The fact that the Apple iPad is easy to try--demo units are available at Apple stores as well as other retail stores--is helping it to diffuse more quickly.

New product development adds value to a firm's products and services through:

Eric is a sales rep for an established building materials manufacturer.Business is good,but he is concerned that the company has spent little on new product development and has not created a new product in over five years.Without new products,Eric can only market to his current customers or:

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Value Delivery: Designing the Channel and Supply Chain

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 11: Developing New Products

What is the difference between alpha testing and beta testing?

One of the key characteristics of brainstorming sessions is that bad ideas should be immediately rejected so the group can focus its attention on good ideas.

One of the potential benefits to a firm of introducing new-to-the-world products or services is:

Even if they succeed,new-to-the-world products are:

Which of the following is an example of "timing" in new product development?

The _________________ diffusion of innovation group is the last large group of consumers to adopt a new product or service.

Which step in the new product development process is the most critical to the survival of a firm,and why?

Why is it important for marketers to understand the product life cycle?

One of the key characteristics of brainstorming sessions is that:

To determine if a new product is commercially viable,a firm can conduct premarket testing.

When McDonalds comes up with a new drink or sandwich for its fast food stores,they often market it in a dozen or so of their outlets.When they do this,they are engaged in:

What is the difference between an innovator and an early adopter?

Dee has a new product concept for her Internet anti-piracy software company.She knows she needs to do exploratory research such as:

The growth phase of the product life cycle is always dynamic.Which of the following does NOT occur in this phase?

___________________ are customers who modify existing products according to their own ideas to suit their specific needs.

Carmen is ready to launch her company's new product,a line of chocolate for diabetics,based on her instincts and knowledge from thirty years of marketing.Her staff is encouraging her to delay the launch until test marketing can be done.What are the advantages and disadvantages of each approach?

The fact that the Apple iPad is easy to try--demo units are available at Apple stores as well as other retail stores--is helping it to diffuse more quickly.

New product development adds value to a firm's products and services through:

Eric is a sales rep for an established building materials manufacturer.Business is good,but he is concerned that the company has spent little on new product development and has not created a new product in over five years.Without new products,Eric can only market to his current customers or:

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Marketing Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation, Targeting, and Positioning

Marketing Research

Product, Branding, and Packaging Decisions

Services: The Intangible Product

Pricing Concepts for Establishing Value

Strategic Pricing Methods

Value Delivery: Designing the Channel and Supply Chain

Retailing and Multichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters