Exam 11: Developing New Products

When testing new products,most firms consider the question of whether testing products on animals:

New-to-the-world products that create new markets can add tremendous value to firms.

At the end of a brainstorming session,participants are often asked to:

Successful first movers create a market or a product category.They often benefit from being readily recognizable to consumers and:

During the _____________ stage of the product life cycle,sales rise,profits rise rapidly,and there are a small but increasing number of competitors.

Michaela took her idea for a new toy for pre-school aged children through a long product development process,and she had just concluded a very successful market test.She was making a list of what she'd need to do to launch the product.Which of the following should appear on her to-do list?

______________ is important for rapid diffusion of new products because products that are consistent with consumers' past behavior and values will be more readily accepted.

Bob and George both live in the U.S.Bob recently asked for George's cell phone number,but George said he didn't have one.George would probably be considered a(n)_________________ in the diffusion of innovation process.

Jennifer has just taken over a line of organic teas for her company.She looks at the company records and sees sales have peaked,profit margins are declining,and there are many new competitors in that category.Which stage of the product life cycle are her teas in?

Which of the following would NOT be part of the launch of a new product?

The CEO of David's firm just came back from a business seminar,and he called David into his office."I just found out about the product life cycle curve in a strategy seminar.This is a great tool.I want you to drop whatever you're doing and inventory all of our products to determine exactly where they are in the product life cycle." David needs to think fast for a good answer because he knows that:

By adding new product lines beyond its core business of computer software,like the Zune MP3 player and XBox 360 game system,Microsoft primarily benefits by:

The most challenging part of applying the product life cycle concept is that managers do not know exactly how long each stage of the cycle will last.

Why do marketers take the time and cost associated with test marketing?

Define and describe the product life cycle stage in which laggards begin to purchase products.

In the diffusion of innovation curve,the late majority is the final group of buyers to adopt an innovation.

Now that the consumer demand was building for Miranda's new organic shampoo,she and her team faced a new set of decisions.Which of the following is NOT one of the decision items not on the agenda for the team discussion of Place in the marketing mix for a new product launch?

Robin carefully studies her options before buying new products.She enjoys new things,especially electronic games,and is very knowledgeable about them.Other people often ask her opinion.In the diffusion of innovation curve,which category does Robin fit in?

Samples are often used for new products when _________________ will influence the diffusion of the product.

During the _____________ stage of the product life cycle,sales are low and profits are small or negative.