Exam 8: E-Commerce

_____ is a method for improving the volume or quality of traffic to a Web site.

E-business excludes transactions that generate demand for goods and services.

A popular application of the_____, which is a major business-to-business (B2B) e-commerce model, is e-procurement. ​

Mobile commerce (m-commerce) predominantly relies on voice recognition and text-to-speech technologies.

_____ of e-commerce is an extension of traditional marketing media, such as radio and television. ​

Describe the merchant model of e-commerce.

In the context of Web marketing, the _____ is computed by dividing the number of clicks an ad gets by the total impressions bought.

Describe micropayments.

A _____ is initiated by a group of consumers and enables a customer to bid on specific products or make a request for quotation (RFQ) at a common place for selling products.

Describe hyper-social organizations.

By participating in _____, sellers can automate the fulfillment function of business-to-business (B2B) e-commerce.

Search engines and directories offer space that companies can purchase for advertising purposes. This process is called _____. ​

One of the advantages of e-commerce is that it:

_____ is a primary activity in Michael Porter's value chain.

What are the main objectives of trading partner agreements?

The fulfillment function of the business-to-consumer (B2C) e-commerce cycle is responsible for secured electronic payments.

Service and support are more important in traditional commerce than in e-commerce.

In the context of Web marketing, any element of a Web page that is clicked counts as a _____ to a server.

Universities are an example of nonbusiness organizations that use e-commerce applications.

In the context of e-government applications, crisis response is categorized as a _____ application.