Exam 8: E-Commerce

_____ aggregate customers' opinions related to products or services that they have purchased and then suggest them to others with the same interest. ​

E-commerce is part of e-business.

Describe the importance of search engine optimization (SEO) in Web marketing campaigns.

What can sellers do by participating in buyer-side marketplaces?

_____ is a popular online payment system used on many online auction sites.

In the context of mobile marketing strategies, in-game mobile marketing:

_____ offers a secure, convenient, and portable tool for online shopping and stores personal and financial information, such as credit card numbers, passwords, and PINs.

In the third-party exchange marketplace model, a _____ concentrates on a specific industry or market. ​

E-commerce activities that take place within an organization's data communication network are part of _____.

A _____ is about the size of a credit card and contains an embedded microprocessor chip for storing important financial and personal information.

Describe the term hit in the context of Web marketing.

Describe the m-commerce applications that are currently available.

_____ encompasses all the activities a company performs in selling and buying products and services using computers and communication technologies. ​

_____ is the first activity involved in a typical business-to-consumer (B2C) cycle.

The third-party exchange marketplace model is controlled by sellers and buyers.

In the context of the seller-side marketplace model, _____ prevents purchases from suppliers that are not on the approved list of sellers.

In the context of Web marketing, describe spot leasing.

The _____ is an HTML tag that provides information on the keywords that represent the contents of a Web page. ​

_____, in e-commerce, means all market participants can trade at the same price.

One method of conducting voice-based e-commerce is using e-wallets.