Exam 7: Promoting and Maintaining a Web Site

Receiving an award for your Web site can help promote your site because winners' pages are featured on the sponsoring site.

A browser's request for a Web page is called a ____ function.

Sponsoring a(n) ____________________ program is a good way to drive traffic to an e-commerce site.

File servers that are open to anyone, such as some college or university file servers, are called __________________ servers or sites.

Critical Thinking Questions Case 7-2 Now that your new e-commerce site is published to a live server, you are ready to direct your Web development and marketing teams to maintain and promote the site. At this afternoon's meeting with the marketing department, you express your concern about how you can be sure the site is "getting the job done" for the company. The marketing manager suggests that ____.

____ is/are a JavaScript technique used by Web marketers to track visitors' behaviors.

A(n) ____________________ program uses reciprocal links in a more formal manner and on a larger scale.

A low volume of traffic is essential for an organizational/topical or commercial Web site.

The purpose of a Web page ad is to drive traffic to the publisher's site.

____ installed by Web marketers are used to monitor which sites the visitor visited and other visitor behaviors.

Ads provided by an online advertising network are stored on a(n) ___________________ server and then "served up" when added to a search results page or when a visitor requests a publisher's pages.

Cost for a banner, pop-up, pop-under, or rich media ad is based on ____________________ or click-throughs.

A(n) ____ is a measurement standard with which actual performance can be compared.

The online promotional method that involves applying specific Web design and development techniques to Web pages to increase the possibility that the pages will appear near the top of a search results list is called ____.

To generate a high volume of traffic to your Web site, you should launch a full-scale campaign using both ____ and traditional promotional techniques.

Modified Multiple Choice Which of the following could be part of a target audience testing group for an e-commerce site?

Which of the following files should be uploaded to the Web server when the site is published?

Unsolicited e-mail advertising is called ham .

List at least four steps in the self-testing process.