Exam 7: Promoting and Maintaining a Web Site

FileZilla is an example of ____ software.

An impressive number of incoming links to your Web pages are also part of ____.

A(n) _____________________ is a business that manages affiliate programs by helping to establish the relationship between advertisers and publishers.

In a link exchange program, if a visitor makes a purchase at an advertiser's Web site, the visitor receives commission on the sale or a flat fee.

Some search engine optimization consultants offer ____ as a way to promote their consulting services.

A temporary Web server used to host a prepublished Web site is also called a live server.

Developing ____ involves combining various types of visitor data and then analyzing that data to discover how visitors act at a Web site.

Affiliate program ____ place specially formatted links to advertisers' sites on their Web pages.

For an organizational/topical or commercial Web site, the volume of traffic can be one determinate of success or failure.

E-commerce companies, such as those shown in the accompanying figure, offer____ placement.

A(n) ____ interface is a nongraphical window opened by typing the cmd command in the Search box on the Windows Vista Start menu.

Mutually beneficial links exchanged by two or more related Web sites are called ____________________ links.

Some sites, such as those shown in the accompanying figure, provide ____________________ programs.

A(n) ____ ad is a vertical rectangular Web page ad.

A ____ analysis might indicate how long visitors are viewing a specific page at your site.

Critical Thinking Questions Case 7-1 What an exciting day! All the development work on your new Web site is finished and your Web development team is getting ready to celebrate. Bob, your IT manager, brings you a list of potential Web hosting companies for your new site. As you review the list, you ask Bob to ____.

Some link exchanges offer reciprocal links free to members; others charge a fee to establish reciprocal links.

One of the oldest affiliate programs is the Amazon.com Associates program.

Banner ____________________ sites facilitate an exchange of banner ads among members.

A Web page link that no longer works is called a ____ link.