Exam 7: Promoting and Maintaining a Web Site

E-commerce companies, such as those shown in the accompanying figure, offer ____ services.

Some Web hosting services might assist with acquiring a domain name for an additional fee.

Be considerate and always provide a way for recipients to __________________ from opt-in e-mail advertising messages and newsletters.

Modified Multiple Choice Which of the following Web site promotional tools is most appropriate when you have a limited or no promotional budget?

A visitor might not even be aware of a pop-under ad window until he or she closes the browser window.

Remember to ____________________ your Web site periodically after it is published to ensure that all features are functioning properly.

An effectively written, free, permission-based e-mail newsletter can entice visitors to revisit your site.

____ e-mail advertising requires that the message recipient formally agree to receive the e-mail advertising.

Some Web hosting companies, such as those illustrated in the accompanying figure, cater to midsized to large e-commerce companies requiring a more sophisticated level of server support.

Modified Multiple Choice Which of the following promotional tools can be effective for an e-commerce site with a promotional budget?

If you are using a Windows operating system, such as Windows Vista, you also have access to WAI through a command-line interface.

Participating in a(n) ____ program is a useful revenue source for Web site publishers.

Promotional giveaways include such items as stationery, business cards, brochures, report, sinage, and magazines.

Rich ____________________ ads contain multimedia elements and are growing in popularity among advertisers as more and more Web visitors use broadband Internet connections.

Clearly worded Web page text is a search engine optimization technique.

____ is a Windows operating system feature that allows you to set up a remote server as a network location and then access it from the Open command on the Internet Explorer menu.

____ software, as shown in the accompanying figure, can provide an option for uploading a Web site, eliminating the need for other software.

A(n) ____________________ monitors visitors' click-throughs and processes commission or fee payments to publishers.

After your Web site is published, you then embark on the ongoing process of ____________________ and maintaining your site.

An affiliate program is a business that registers Web sites with multiple search tools for fee.