Exam 7: Promoting and Maintaining a Web Site

The criteria for becoming an affiliate program publisher will vary by publisher.

From raw transaction data, additional measures of visitors' behaviors can be evaluated using ____ software.

A(n) ____________________ is the process of a site visitor clicking an Web page ad to jump to the advertiser's site.

A(n) ____ ad is a horizontal rectangular Web page advertisement that links to the advertiser's Web site.

____________________ computing involves a client, such as a Web browser, requesting services from a server.

To use a submission service , you typically provide information about your site, such as URL, description, and keywords.

Winning a prestigious ____ from a site, such as those shown in the accompanying figure, can help promote your site.

Floating ads are Web page advertisements that seem to float across the screen for a few seconds.

CuteFTP is a software program that provides a user interface for transferring files using the ____________________ protocol.

Adding ____ to a Web page is a search engine optimization technique.

____ links work well when the companies are in related fields, but are not direct competitors.

____ are small text files stored on a Web page visitor's hard drive, usually without the visitor's knowledge.

To draw a parallel to the print world, not being listed in ____________________ indexes is like not having a business telephone number or address listed in the Yellow Pages.

After your Web site "goes live" there is no longer any need to test site elements, such as images and links.

Whether you have designed a personal, organizational/topical, or commercial site, you want to promote the site to its target audience.

Critical Thinking Questions Case 7-2 Now that your new e-commerce site is published to a live server, you are ready to direct your Web development and marketing teams to maintain and promote the site. During this morning's meeting with your Web development team, you ask the team's manager how the team will know if the site's features are working correctly and the content is up to date. The team manager responds that ____.

The Web metric that identifies the rate at which a visitor who is shopping at a site becomes a buyer of the site's products or services is the ____ rate.

A(n) ____, such as those shown in the accompanying figure, brings together companies that want to purchase advertising and companies that want to sell ads on their sites.

Which of the following promotional techniques are generally free?

Describe an affiliate program and discuss the advantages of participating in an affiliate program, such as those illustrated in the accompanying figure, as both an advertiser and as a publisher.