Exam 8: Generating Data-Driven Catalogs

Modified Multiple Choice In which ways do catalog merges differ from mail merges?

Creating a background in ____ Page view applies it to all pages.

A file with many graphics and merged pages sometimes refreshes ____ on the screen.

Publisher's translation capability requires ____ access.

The Layout group contains a gallery of preset page layouts and buttons to change the number of rows and columns and set the order of record placement.

Direct marketing advertisements should be straight to the point, offering a product, service, or event, and explaining how to obtain that product, service, or event.

You should consult a graphics ____________________ to help choose high-resolution graphics.

As a marketing tool, a catalog helps you compete for preferred status with buyers.

A header is text and graphics that print at the top of each page in a publication.

Critical Thinking Questions Case 8-1 A friend who is trying to market her new photography business asks you to help her design a catalog. She plans to take on the marketing once her business takes off, so you offer to tutor her on how catalogs are published. Your friend understands that catalog merge differs from mail merge in several ways, but she wants to know if the commands in the Catalog Merge Product List dialog box work the same as the commands when performing a mail merge. You tell her ____.

The Graphics Manager does not control display options.

An embedded picture is an image that is displayed in the publication but is stored outside of the publication.

To view a two-page spread, press and hold or right-click Page 2 in the ____ pane to display the shortcut menu, as shown in the accompanying figure.

The ____________________ feature is not limited to misspelled words.

Briefly discuss the issues to consider in regard to quality of graphics.

If you begin a sentence with a lowercase letter, Publisher capitalizes the first letter of the sentence.