Exam 9: Sharing and Distributing Publications

You can create a(n) ____ merge when you want to send a large number of messages that are mostly identical.

A(n) ____ is an electronic file sent along with an email newsletter.

In Publisher, a symbol is a character that is not on your keyboard.

You can specify which checks Publisher will use when evaluating emails and other types of publications using the Design Checker Objects dialog box.____________________

Some disadvantages of email marketing include possible deletion or filtering by the customer before your message is read.

ASCII and Unicode are templates that allow you to send pre-designed emails.

Email letters are more personalized documents used to correspond with two or more people. ____________________

HTML-enabled email does not allow the sender to include formatted text and other visuals to improve the readability and aesthetics of the message.

A hotspot is a hyperlink that appears as a graphic, picture, button, or shape.

The ____ offers some specific checks for email publications that it does not perform with print publications.

An event/activity __________ is a notice of an upcoming activity or event containing a combination of pictures, dates, times, maps, agenda, and the ability to sign up.

From within Publisher, you can search various forms of reference information.

Press CTRL+H to display the Insert Hyperlink dialog box.

Use as many symbols and special characters in emails as you want.

Modified Multiple Choice Which of the following are characteristics of postcards?

A letter is a publication that provides information about a company and a specific product or service, including graphics and webpage links for more information.

Explain how to correctly use symbols, hyperlinks, and hotspots.

Critical Thinking Questions Case 9-1 You have started a new job at a company that uses email as its primary communication. The company uses Microsoft Outlook to store and send its emails. You haven't worked with this program before and have some preliminary questions about how emails are supposed to work and how they are supposed to be formatted. The following questions come up on your first day on the job. You want to use in your email message a graphic that links to a web site you want your email recipients to view. What is the term used to describe that link?.