Exam 2: Publishing a Trifold Brochure

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A common ligature is a combination of the letter ____, followed by the letter i.

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Explain the four benefits and advantages of using the brochure medium.

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1. EXPOSURE: An attention getter in displays; a take-along document encouraging second looks; a long-lasting publication due to paper and content; an easily distributed publication - mass mailings, advertising sites.
2. INFORMATION: An in-depth look at a product or service; an opportunity to inform in a nonrestrictive environment; an opportunity for focused feedback using forms.
3. AUDIENCE: Interested clientele and potential customers.
4. COMMUNICATION: An effective medium to highlight products and services; a source of free information to build credibility; an easier method to disseminate information than a magazine.

Some printers do not have enough ink to print a wide variety of images and color, resulting in only the top portion of the publication printing. ____________________

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Each brochure template produces ____ pages of graphics, business information text boxes, and story boxes.

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List and briefly discuss five general guidelines for creating a brochure.

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    Using the accompanying figure as your guide, explain how to create a dropped capital letter I to begin the word, Interns, in the second paragraph. Using the accompanying figure as your guide, explain how to create a dropped capital letter I to begin the word, Interns, in the second paragraph.

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A ____ is a small line, flourish, or embellishment that crosses the strokes of letters in some fonts.

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Identify the letter of the choice that best matches the phrase or definition.
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Premises:
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The ____ Wizard guides you through the steps to collect and pack all the files a printing service needs and then compress the files to fit on one or more disks.

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A ____ is a special stroke that appears in text that is not part of the normal font set.

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Your Ribbon may look different from the ones in this book if you are using a screen resolution other than ____________________.

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When they need mass quantities of publications, businesses generally ____________________, or submit their publications to an outside printer, for duplicating.

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The Keep Source Formatting option pastes the copied content as is without any formatting changes.

(True/False)
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Publisher can save your publication at regular ___________________ for you.

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A(n) ____, or pamphlet, usually is a high-quality publication with lots of color and graphics, created for advertising purposes.

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  According to the accompanying figure, the ____ is displayed by right-clicking the mouse. According to the accompanying figure, the ____ is displayed by right-clicking the mouse.

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When you ____, all of the pictures are reduced to thumbnail size and are aligned in rows and columns.

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A ____ is a character that appears slightly higher than other text on a line.

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When you insert multiple pictures at one time, Publisher arranges the thumbnails or puts them in a column in the scratch area, instead of on top of one another on your page.

(True/False)
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If a graphic or photo does not have a caption, you can add one using the Caption ____________________.

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