Exam 9: Sharing and Distributing Publications

A(n) ____________________ template is a sales-oriented publication to display products, prices, and special promotions.

The accompanying figure shows how to ____ a folded publication.

People include email backgrounds, also called ____ , to add interest to their email messages, to convey or enhance the message, to grab the reader's attention, or to emulate business letterhead.

To ____ Publisher, tap or click the Close button on the Publisher title bar.

The special trademark character is displayed as ____.

Patterns include variations of ____ such as lines, strips, checks, and bricks.

Briefly describe what you should keep in mind when designing an email newsletter.

____ checks look for text that is not formatted in a web-safe font.

Critical Thinking Questions Case 9-1 You have started a new job at a company that uses email as its primary communication. The company uses Microsoft Outlook to store and send its emails. You haven't worked with this program before and have some preliminary questions about how emails are supposed to work and how they are supposed to be formatted. The following questions come up on your first day on the job. You will have to send out regular mailers. What is the term used to describe sending a large number of messages that are mostly identical, but have some unique personalization?

Accents such as the Spires bar are ____ built specifically to fill and repeat.

For large publications and multipage publications, consider ____________________ the file.

Publisher's email templates are preformatted and use ____________________ text and graphics that download quickly and are suitable for the body of an email message.

The ____ link at the bottom of the Research task pane allows you to add other books and sites to your list.

Email messages cannot contain hyperlinks.

The Design Checker offers some specific checks for email publications that it does not perform with print publications . ____________________

Using email for ____ purposes has many benefits, including low cost, immediate communication, interactivity, and the ability to contact multiple customers.

When a hyperlink is not text, it is called a ____.

____ are used as headers, mastheads, and other places in a publication where the page may need some delineation or highlighting.

Email is short for ____.

____ email allows the sender to include formatted text and other visuals to improve the readability and aesthetics of the message.