Exam 2: Publishing a Trifold Brochure

____ printing uses semi-transparent, premixed inks typically chosen from standard color-matching guides, such as Pantone.

____ give a sense of realism to a publication and should be used to show people, places, or objects that are real.

A(n) ____, or pamphlet, usually is a high-quality publication with lots of color and graphics, created for advertising purposes.

Differences in wordwrap relate to your ____.

Modified Multiple Choice Brochure form options include: ____.

The Office Clipboard is a temporary storage area for text or objects copied or cut from a publication.

____________________ paper, with its mild texture or grain, can support high-quality graphics without the shine and slick feel of glossy paper.

If you choose multiple pictures to insert from a storage device, they appear in the ____________________ after you tap or click the Insert button, as shown in the accompanying figure.

____________________ pictures are taller than they are wide.

A(n) ____________________ color is used to accent a black-and-white publication.

Critical Thinking Questions Case 2-1 As the administrative assistant to the marketing director of a medium-sized technology provider, one of your tasks is to chair marketing staff meetings when the marketing director is out of town. You are chairing today's meeting; which is a first meeting to discuss an advertising brochure for a new technology product. Which of the following steps should occur before you begin producing the brochure? ____

____ refers to specialized effects and fonts.

____________________ paper is coated and then skimmed and smoothed to create the pages used in a textbook.

A ____ is a small line, flourish, or embellishment that crosses the strokes of letters in some fonts.

When you ____, all of the pictures are reduced to thumbnail size and are aligned in rows and columns.

A(n) ____ consists of text that you type until you press the ENTER key.

A ____ is an exaggerated serif or glyph that typically runs into the space above or below the next letter.

According to the accompanying figure, the ____ is displayed by right-clicking the mouse.

One of the process-color libraries, called CMYK, or ____ printing, is named for the semi-transparent process inks - cyan, magenta, yellow, and black.

Modified Multiple Choice The Design Checker finds which of the following potential design problems in the publication?