Exam 2: Web Publishing Fundamentals

You can exploit the web publishing's delivery advantage by downloading free photos, animations, video, and sound clips for use at your website.

_______ is a process that changes data, encoding it so that it cannot be understood if an unauthorized person attempts to read it.

To keep webpage text succinct, place information that is not crucial, such as historical backgrounds or related topics, on linked subsidiary pages.

The combination of design elements identified with a website and its publisher creates the website's _______.

A mix of elements to stimulate attention is the basic design principle of _______.

By downloading and using an image without permission, you could violate the creator's _______, or ownership right to the image.

____________________ can be a powerful design tool for creating attractive, effective websites.

The ability to incorporate colorful designs, photographs, and text into webpages at a cost similar to or less than that for print media is part of the web's _______ advantage.

Critical Thinking Questions Case 2-1 You work on an internal web development team for a large company that makes parts for several major auto manufacturers. Both the accounting department and the sales department have been charged with creating a departmental website, including a home page, to be hosted on the company intranet. Ned, the accounting manager, asks for your help in planning the accounting department's home page. He wants the page to suggest a conservative and safe atmosphere appropriate for the department's website content. You explain that to achieve the atmosphere he wants, he should plan a(n) _______ arrangement of home page elements.

In a(n) _______ arrangement of web elements, the elements appear centered or even, suggesting a conservative, safe, and peaceful atmosphere.

Compared with print publishing, updating web content is _______ cost effective.

The ability to quickly and inexpensively update webpages is a(n) _______ advantage.

Which of the following are controlled by branding specifications applied to an entity's media?

Few businesses and other large organizations take care to develop and reinforce their own brand over time.

Website administrators rely on data such as the number of users who commented on, shared, viewed, or "liked" webpage content to gauge success; this type of data is called ____________________.

Pages that lack _______, such as those with a solid block of text or a jumble of competing elements, are uninteresting or confusing.

Critical Thinking Questions Case 2-2 You are a professional web designer and today is your first meeting with a potential new client, Adam Jones. He is the president of a company that manufactures products under contract for the U.S. government. Adam asks you to explain how you will follow U.S. government agency requirements for accessibility in your website design. You assure him that you will _______.

The Internet and web technologies that promote data and resource sharing provide the web's ____________________ advantage over print publications.

A webpage needs _______, which is a dominating segment of the page.

To further web accessibility by people with special needs, the U.S. Congress instituted _______ of the U.S. Rehabilitation Act.