Exam 2: Web Publishing Fundamentals

The web would be a very impractical choice for advertising an upcoming event, such as a health fair.

When collecting content for your website, confirm its accuracy using reliable sources.

Consistent placement and repetition of elements across all pages at a website helps promote unity and _______.

The primary concern of visitors to websites that focus on content that does not change over time is author credibility and content ____________________.

To create a focal point, first determine what element on your webpage is the most important and then use contrast to establish that dominance visually.

To restore the usability of encrypted data, users apply socket techniques, which remove the encryption and return data to its original format. _________________________

A well-designed website should include tools that enable its visitors to engage in interactive, two-way communication with the website's publisher.

Which of the following are advantages web publishing holds over print publishing?

Southwest Airlines' "You are now free to move about the country." is an example of a _______.

Define chunked text and explain the importance of writing scannable text for webpages.

_______ are small text files stored on a visitor's hard drive, often without the awareness or approval of the website visitor.

Blogs are an important internal and external tool for promoting interactivity and communication between companies and their vendors, customers, and other business partners. _________________________

Use contrast to stimulate interest and establish a(n) ____________________ for your webpages.

The assurance or guarantee that a business or organization offers to its customers is implicit in its _______.

All the pages at a website must have _______, or a sense of oneness or belonging.

____________________, as applied to webpages, means that you should place elements that have a relationship close to each other.

The Internet and web technologies that promote data and resource sharing provide the web's _______ advantage over print publications.

Digital signposts are methods for verifying the source of content.

Focusing on unity will ensure that your webpages have a coherent, structured presentation. _________________________

Design elements that promote unity and create a visual identity contribute to branding an entity.