Exam 3: Planning a Successful Web Site: Part I

Formulating a well-written purpose statement requires a clear understanding of a website's ____________________ and objectives.

____________________ target audience characteristics explain why visitors might want to access your website.

A website generally includes multiple ____________________ pages that provide details to the summary information on the website's home page.

Which of the following demographic characteristics define your website visitors?

You could have a combination of _______ goals for your website.

All of the following are typical underlying pages found at an e-commerce website EXCEPT _______.

A formal, written purpose statement summarizes your website's goals and objectives. _________________________

Critical Thinking Questions Case 3-2 As a professional web designer, you have been invited to speak to the web design class at a local high school. After your presentation to the class, you conduct a short Q&A session with the students. During the Q&A session, a student asks what, in your opinion, makes a successful website. You tell the students that a successful website _______.

Because website visitors might follow links from other websites or use search tools to locate specific pages at your website, it is critical that all pages at your website contain elements that maintain unity and visual identity.

Which of the following website structures might be effectively used by a complex e-commerce website with many pages and multiple objectives?

A _______ summarizes a website's overall goals and objectives to ensure they meet the audience's expectations and needs.

A home page should be different from the underlying pages so that it stands out; connecting visually with other pages at the website is not important.

Organizations and companies spend a large amount of time and money defining, creating, and maintaining a positive, recognizable _______.

You can find free or low-cost ____________________ images, including clip art and photographs, from a variety of online sources.

Which of the following home page content elements answers visitors' What? questions?

Dead-end pages are those that do not fit into the linking arrangement of a website's structure.

A well-written _______ statement synthesizes into a few words the reason or reasons you are publishing your website.

A website's primary page is called its _______ page.

An arrangement of shapes and lines used to outline a website's structure is called a _______.

Typically, _______ clips incorporate the powerful components of movement and sound to express and communicate ideas.