Exam 7: Promoting and Maintaining a Website

Cost for a banner ad, pop-up ad (like the one in the accompanying figure), pop-under ad, or rich media ad is based on ____________________ or click-throughs to the advertiser's website.

Free

(Short Answer)

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Question 1

Correct Answer:

Verified

impressions

Describe an affiliate program and discuss the advantages of participating in an affiliate program, as both an advertiser and as a publisher.

Free

(Essay)

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Question 2

Correct Answer:

Verified

An affiliate program is an e-commerce performance-based online advertising program in which a merchant website, called the advertiser, pays a fee or commission on sales generated by visitors driven to the website by links on other customer websites, known as publishers. Examples include Amazon.com Associates and the iTunes Affiliate Program. Affiliate program publishers place specially formatted links to advertisers' websites on their webpages. One type of affiliate program is in-app advertising, when an app, such as a game, includes advertisements for related products.

Google's Affiliate Network is an example of a(n) _______.

Free

(Multiple Choice)

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Question 3

Correct Answer:

Verified

Apple computers use File Explorer to organize files and folders.

(True/False)

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Question 4

A visitor might not even be aware of a(n) _______ ad window until the browser window closes.

(Multiple Choice)

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Question 5

Some search engine optimization consultants offer _______ as a way to promote their consulting services.

(Multiple Choice)

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Question 6

FileZilla is a software program that provides a user interface for transferring files using the ____________________ protocol.

(Short Answer)

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Question 7

Which of the following could be part of a target audience testing group for an e-commerce website?

(Multiple Choice)

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Question 8

A(n) _______ is a measurement standard with which actual performance can be compared.

(Multiple Choice)

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Question 9

_______ e-mail advertising requires that the message recipient formally agree to receive the e-mail advertising.

(Multiple Choice)

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Question 10

Search tool advertising programs, such as Yahoo! Small Business, allow you to add a _______ for specific keywords to a search results webpage.

(Multiple Choice)

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Question 11

From raw transaction data, additional measures of visitors' behaviors can be evaluated using _______ software.

(Multiple Choice)

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Question 12

A(n) _____________________ is a business that manages affiliate programs by helping to establish the relationship between advertisers and publishers.

(Short Answer)

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Question 13

Which of the following promotional techniques are appropriate for a limited website promotion budget?

(Multiple Choice)

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Question 14

Some link exchanges offer reciprocal links free to members; others charge a fee to establish reciprocal links.

(True/False)

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Question 15

To generate a high volume of traffic to your website, you should use both _______ and traditional promotional techniques.

(Multiple Choice)

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Question 16

_______ installed by web marketers are used to monitor which sites the visitor visited and other visitor behaviors.

(Multiple Choice)

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Question 17

A(n) ____________________ monitors visitors' click-throughs and processes commission or fee payments to publishers.

(Short Answer)

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Question 18

In an affiliate program, the _______ is the merchant website that pays a fee or commission on sales generated by visitors driven to the website by links on other customer websites.

(Multiple Choice)

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Question 19

Multiple Choice A webpage link that no longer works is called a _______ link.

(Multiple Choice)

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Question 20

Showing 1 - 20 of 103

Cost for a banner ad, pop-up ad (like the one in the accompanying figure), pop-under ad, or rich media ad is based on ____________________ or click-throughs to the advertiser's website.

Describe an affiliate program and discuss the advantages of participating in an affiliate program, as both an advertiser and as a publisher.

Google's Affiliate Network is an example of a(n) _______.

Apple computers use File Explorer to organize files and folders.

A visitor might not even be aware of a(n) _______ ad window until the browser window closes.

Some search engine optimization consultants offer _______ as a way to promote their consulting services.

FileZilla is a software program that provides a user interface for transferring files using the ____________________ protocol.

Which of the following could be part of a target audience testing group for an e-commerce website?

A(n) _______ is a measurement standard with which actual performance can be compared.

_______ e-mail advertising requires that the message recipient formally agree to receive the e-mail advertising.

Search tool advertising programs, such as Yahoo! Small Business, allow you to add a _______ for specific keywords to a search results webpage.

From raw transaction data, additional measures of visitors' behaviors can be evaluated using _______ software.

A(n) _____________________ is a business that manages affiliate programs by helping to establish the relationship between advertisers and publishers.

Which of the following promotional techniques are appropriate for a limited website promotion budget?

Some link exchanges offer reciprocal links free to members; others charge a fee to establish reciprocal links.

To generate a high volume of traffic to your website, you should use both _______ and traditional promotional techniques.

_______ installed by web marketers are used to monitor which sites the visitor visited and other visitor behaviors.

A(n) ____________________ monitors visitors' click-throughs and processes commission or fee payments to publishers.

In an affiliate program, the _______ is the merchant website that pays a fee or commission on sales generated by visitors driven to the website by links on other customer websites.

Multiple Choice A webpage link that no longer works is called a _______ link.

The Environment and the Tools

Web Publishing Fundamentals

Planning a Successful Web Site: Part I

Planning a Successful Web Site: Part Ii

Typography and Images

Multimedia and Interactivity Elements

Filters