Exam 2: Web Publishing Fundamentals

Website visitors generally _______ webpage text quickly to find useful information.

_______ is the measure of a monitor's sharpness and clarity, related directly to the number of pixels it can display.

Explain what a web-based form is, how companies use them, and how users use them.

When writing for the web, avoid overly promotional ____________________ that might not appeal to visitors and avoid the use of industry jargon or slang.

After your website is published, plan to ____________________ the website's content for credibility, accuracy, and timeliness on a regular basis.

Unity , or closeness, is strongly associated with balance. _________________________

When writing for the web, be cautious regarding the use of _______.

_______ is the quantity of data that can be transmitted in a specific time frame.

Which of the following are generally reliable sources for website textual content?

Critical Thinking Questions Case 2-1 You work on an internal web development team for a large company that makes parts for several major auto manufacturers. Both the accounting department and the sales department have been charged with creating a departmental website, including a home page, to be hosted on the company intranet. Dot, the sales manager, wants the sales department's home page to be fun, exciting, and energetic to stimulate interest by the sales department staff and the outside sales representatives. You explain that to create this type of atmosphere, she should plan to arrange the home page elements _______.

A(n) ____________________ form is used to gather contact information and preferences from website visitors.

The _______ color system uses 16 symbols, the letters A-F and digits 0-9, to signify values.

Contrast establishes _______, the center of interest or activity.

Which of the following is NOT an example of personally identifiable information (PII)?

The Secure Sockets Layer (SSL) protocol safeguards and encrypts confidential information as it travels over the Internet.

Critical Thinking Questions Case 2-2 You are a professional web designer and today is your first meeting with a potential new client, Adam Jones. He is the president of a company that manufactures products under contract for the U.S. government. During the meeting, Adam asks how you can ensure that your website and page design accurately reflect his business's purpose and reputation. You tell him that _______.

An entity's ____________________ is continually promoted by the consistent application of color, images, and text applied to all of the entity's media.

To ease visitors' concerns, many websites, especially e-commerce websites, include a(n) ____________________ statement like the one in the accompanying figure that explains the use of information submitted by a visitor or gathered automatically through server logs and cookies.

Webpage text that is broken into small sections with headings, subheadings, and bulleted lists that adequately but concisely cover the topic is called ____________________ text.

_______ enables the user to change the angle of a rectangular screen in order to change the screen orientation from landscape or portrait.