Exam 3: Planning a Successful Web Site: Part I

A successful website satisfies its designer's wants, needs, and expectations. _________________________

A(n) _______ website structure organizes webpages into categories and subcategories by an increasing level of detail.

_______ can help you deliver a message and/or prompt an action beyond the capabilities of text alone, as shown in the accompanying figure.

Multiple Choice Before you begin to create your first webpage, you must take the time to develop a solid, detailed _______ for the website.

Remember to ensure that content elements you use at your website are free of ____________________ restrictions.

Which of the following is a target audience demographic characteristic?

Although a website has multiple primary goals, it might also have a secondary goal.

The linked arrangement of a website's pages from the home page is called its _______.

A successful website provides content to satisfy its target audience's _______ and meet its target audience's expectations for an attractive and usable website.

List the six steps you can follow to create a website design plan.

____________________ are the results you want your website to accomplish within a specific timeframe, which can be weeks, months, or years.

To create a storyboard, draw an arrangement of shapes and lines where each shape indicates a page and each line indicates a link from page to page.

Which of the following is a target audience psychographic characteristic?

A website's _______ should contain elements that establish the website's visual identity.

If you have limited resources and a tight time frame for your initial website development, begin by identifying your ____________________ top two or three needs and plan your website to satisfy those needs.

Adding _______ to your website might require that your visitors install web browser plug-ins.

You can exploit the power of branding on a home page by using design elements alone or in combination to establish and maintain _______.

Identify the elements to include to answer a visitor's Who? What? Why? and Where? questions about a website in designing a home page.

A formal, written list of content elements summarizes your website's goals and objectives.

A(n) _______ website structure does not arrange its pages in a specific order.