Exam 3: Planning a Successful Web Site: Part I

When creating a design plan, make sure to get the plan reviewed by colleagues, managers, or others with a stake in the outcome of your website.

Evaluating how well the actualized website objectives accomplish stated goals before publishing the website is a waste of time; you should wait until the website is published and you start getting feedback from visitors.

_______ content updates periodically and can appear on a website's pages when triggered by a specific event.

_______, which include elements such as clip art, illustrations, diagrams, and photographs, are the most commonly used content element on webpages, after text.

Determining your target audience's wants, needs, and expectations is a process called a(n) ____________________.

A website's home page should contain elements that draw the visitor in and encourage further exploration.

To create a successful website, assess your target audience's wants, needs, and expectations and then design your website to satisfy them.

Which of the following home page content elements answers visitors' Where? questions?

____________________ target audience characteristics define who your website visitors are.

A(n) _______ page uses images, animation, and sound to capture visitors' attention and drawe them into the website for further exploration.

You should refer to your website's goals and objectives constantly as you complete its design plan.

A(n) _______ is a code fragment that creates dynamic webpage content.

The Small Business Administration provides resources for identifying audience demographics.

A(n) user summary is a research-based overview that includes information about potential website visitors' demographic and psychographic characteristics. _________________________

____________________ media must be downloaded in its entirety to the user's computer before it can be heard or seen.

A _______ is a series of pages originally developed to graphically present scenes for a movie or television program that also is used to visualize a website's structure.

Often branding is so successful that a company then becomes synonymous with or symbolizes a specific product or service.

A home page for a large website should include a(n) _____________________, which is a text box into which users enter a search term.

Which of the following are general website content elements?

A(n) _______ can be created using Adobe Flash.