Exam 12: Web Site Marketing Feature - Marketing and Maintaining a Web Site

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Benchmarking, Web server log analysis, and Web analytic are great tools, but they should always be combined with Web site owner and management expertise when evaluating a Web site's performance.

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Including an e-mail link that allow visitors to offer feedback on their experience at your site is a good way to gather information about potential updates.

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The Web analytic that measures visitor satisfaction with a site is ____.

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An online ____ is a business that matches advertisers with publishers.

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_________________________ products and services combine a variety of elements, including server log analysis, tracking cookies, and other customer information, to paint a picture of how visitors behave at a Web site.

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