Exam 12: Web Site Marketing Feature - Marketing and Maintaining a Web Site

Carefully designing and testing your Web site's navigation system before publishing your site eliminates the necessity of post-publishing review and testing of navigational elements.

(True/False)

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Question 21

Online ad fees might be based, in part, on the number of ad click-throughs.

(True/False)

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Question 22

Generating visitor traffic involves developing the right mix of offline and online promotional tools.

(True/False)

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Question 23

The work of maintaining a Web site and evaluating how well the site performs against goals and objectives is finished once the site is published.

(True/False)

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Question 24

Old-fashioned _________________________ advertising-telling friends, family, and other interested parties about your Web site-can be a free, helpful way to drive traffic to all types of Web sites.

(Short Answer)

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Question 25

The Web is a dynamic environment in which information moves quickly, technologies advance rapidly, and site visitors' expectations are becoming increasingly sophisticated.

(True/False)

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Question 26

Opt-in _________________________, such as the one shown in the accompanying figure, can be a cost-effective way to drive traffic to your Web site.

(Short Answer)

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Question 27

_________________________ media ads, such as the example in the accompanying figure, combine eye-catching video or animation and often include sound.

(Short Answer)

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Question 28

It is a good idea to develop a formal plan for the regular post-publishing review and maintenance of your site.

(True/False)

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Question 29

A(n) _________________________ is a business that brings together affiliate marketing program advertisers with willing publishers and manages the process.

(Short Answer)

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Question 30

____ are used to add keywords and a description to each Web page.

(Multiple Choice)

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Question 31

Marketers, such as VisiStat or Webtrends, are examples of online advertising networks.

(True/False)

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Question 32

Google AdWords, shown in the accompanying figure, is an example of a(n) _________________________ program.

(Short Answer)

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Question 33

The Amazon.com Associates program is an example of a successful affiliate program.

(True/False)

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Question 34

Google and Bing are examples of online search directories.

(True/False)

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Question 35

The Web analytic that measures page popularity at a site is ____.

(Multiple Choice)

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Question 36

Change happens so slowly that it is easy to keep pace with the Internet and Web technological environment.

(True/False)

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Question 37

A(n) _________________________ program offers its members a wide range of reciprocal linking choices.

(Short Answer)

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(31)

Question 38

The _________________________ Web analytic is the rate at which visitors are converted from shoppers to buyers at an e-commerce site.

(Short Answer)

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Question 39

The Web analytic that measures the effectiveness of a site's navigation system is _________________________.

(Short Answer)

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(41)

Question 40

Showing 21 - 40 of 45

Carefully designing and testing your Web site's navigation system before publishing your site eliminates the necessity of post-publishing review and testing of navigational elements.

Online ad fees might be based, in part, on the number of ad click-throughs.

Generating visitor traffic involves developing the right mix of offline and online promotional tools.

The work of maintaining a Web site and evaluating how well the site performs against goals and objectives is finished once the site is published.

Old-fashioned _________________________ advertising-telling friends, family, and other interested parties about your Web site-can be a free, helpful way to drive traffic to all types of Web sites.

The Web is a dynamic environment in which information moves quickly, technologies advance rapidly, and site visitors' expectations are becoming increasingly sophisticated.

Opt-in _________________________, such as the one shown in the accompanying figure, can be a cost-effective way to drive traffic to your Web site.

_________________________ media ads, such as the example in the accompanying figure, combine eye-catching video or animation and often include sound.

It is a good idea to develop a formal plan for the regular post-publishing review and maintenance of your site.

A(n) _________________________ is a business that brings together affiliate marketing program advertisers with willing publishers and manages the process.

____ are used to add keywords and a description to each Web page.

Marketers, such as VisiStat or Webtrends, are examples of online advertising networks.

Google AdWords, shown in the accompanying figure, is an example of a(n) _________________________ program.

The Amazon.com Associates program is an example of a successful affiliate program.

Google and Bing are examples of online search directories.

The Web analytic that measures page popularity at a site is ____.

Change happens so slowly that it is easy to keep pace with the Internet and Web technological environment.

A(n) _________________________ program offers its members a wide range of reciprocal linking choices.

The _________________________ Web analytic is the rate at which visitors are converted from shoppers to buyers at an e-commerce site.

The Web analytic that measures the effectiveness of a site's navigation system is _________________________.

Creating an Expression Web Site

Working With Images and Links

Working With Templates and Styles

Creating Styles and Layouts With Css

Working With Data Tables and Inline Frames

Adding Interactivity

Working With Forms

Building a Web Site With Css-Based Templates

Testing and Publishing Your Web Site

Expression Web Design Feature - Web Design Basics

Expression Web E-Commerce Feature - E-Commerce

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