Question 1

The Mobile App Behavior reports give you data about:

Accepted Answer

A)  Details about how users interact with other users of your app 
B)  Interactions such as screen views, exits, and crashes 
C)  How many downloads were referrals from friends 
D)  In-app user satisfaction ratings 
A)  Details about how users interact with other users of your app 
B)  Interactions such as screen views, exits, and crashes 
C)  How many downloads were referrals from friends 
D)  In-app user satisfaction ratings B

Question 2

Which of the following is true about mobile optimized sites?

Accepted Answer

A)  Mobile websites should only focus on task-based functionality, i.e. be a stripped-down version of the desktop site 
B)  Mobile-friendly experiences typically feature easy navigation, quick-to-load images, and streamlined text 
C)  Visitors to your mobile-optimized site will be at the same point in the purchase funnel as visitors to your desktop site 
D)  You should build your app before your mobile site 
A)  Mobile websites should only focus on task-based functionality, i.e. be a stripped-down version of the desktop site 
B)  Mobile-friendly experiences typically feature easy navigation, quick-to-load images, and streamlined text 
C)  Visitors to your mobile-optimized site will be at the same point in the purchase funnel as visitors to your desktop site 
D)  You should build your app before your mobile site B

Question 3

An advertiser with stores throughout the country could use Location Extension Targeting to:

Accepted Answer

A)  Target users in the same way across all of their locations 
B)  Decrease bids by 50% for users who are within 10 miles of their stores 
C)  Target users who are within 20 miles of one particular city in the country 
D)  Target users who are within 10 miles of one particular city in the country 
A)  Target users in the same way across all of their locations 
B)  Decrease bids by 50% for users who are within 10 miles of their stores 
C)  Target users who are within 20 miles of one particular city in the country 
D)  Target users who are within 10 miles of one particular city in the country A

Question 4

What time of day does mobile usage generally peak?

Accepted Answer

A)  Evening hours when people are at home 
B)  During working hours 
C)  Morning and evening when people are commuting to work 
D)  Spread evenly throughout the day 
A)  Evening hours when people are at home 
B)  During working hours 
C)  Morning and evening when people are commuting to work 
D)  Spread evenly throughout the day

Question 5

What is an app install ad?

Accepted Answer

A)  An ad format for advertisers to re-engage with users who have already downloaded the app 
B)  An app extension which shows a link to your app below your ad 
C)  A templated way to create text, banner, image, and interstitial ads driving users to the Google Play store 
D)  A type of targeting used to match your ads to sites or pages based on the keywords or topics you've chosen 
A)  An ad format for advertisers to re-engage with users who have already downloaded the app 
B)  An app extension which shows a link to your app below your ad 
C)  A templated way to create text, banner, image, and interstitial ads driving users to the Google Play store 
D)  A type of targeting used to match your ads to sites or pages based on the keywords or topics you've chosen

Question 6

If you value mobile traffic over desktop, which bid adjustment should you set?

Accepted Answer

A)  Increase bid adjustment for mobile 
B)  Increase bid adjustment for tablets 
C)  Increase bid adjustment for desktop 
D)  Increase bid adjustment for mobile and desktop 
A)  Increase bid adjustment for mobile 
B)  Increase bid adjustment for tablets 
C)  Increase bid adjustment for desktop 
D)  Increase bid adjustment for mobile and desktop

Question 7

iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?

Accepted Answer

A)  The advertiser is interested in cross-device conversions. 
B)  This is the only available method of conversion tracking for iOS. 
C)  The advertiser wants to count calls as conversions. 
D)  The advertiser is using an in-house or third party app analytics system. 
A)  The advertiser is interested in cross-device conversions. 
B)  This is the only available method of conversion tracking for iOS. 
C)  The advertiser wants to count calls as conversions. 
D)  The advertiser is using an in-house or third party app analytics system.

Question 8

Third-party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps.

Accepted Answer

A) True 
 B)False

Question 9

Automated bidding is ideal for advertisers who:

Accepted Answer

A)  Want to see their own bids for individual keywords 
B)  Don't want to spend a lot of time managing keywords 
C)  Want to save time managing bids based on hundreds of signals 
D)  Want to set their own bids for individual ad groups 
A)  Want to see their own bids for individual keywords 
B)  Don't want to spend a lot of time managing keywords 
C)  Want to save time managing bids based on hundreds of signals 
D)  Want to set their own bids for individual ad groups

Question 10

If your campaign is running on the Display Network, your ads:

Accepted Answer

A)  Are not eligible to show in mobile apps 
B)  Will only show on mobile apps that you select 
C)  Are automatically eligible to show in mobile apps 
D)  Are only eligible to show in specific mobile apps 
A)  Are not eligible to show in mobile apps 
B)  Will only show on mobile apps that you select 
C)  Are automatically eligible to show in mobile apps 
D)  Are only eligible to show in specific mobile apps

Question 11

Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?

Accepted Answer

A)  Increase bid adjustment for mobile 
B)  Increase bid adjustment for tablets 
C)  Increase bid adjustment for desktop 
D)  Increase bid adjustment for mobile and desktop 
A)  Increase bid adjustment for mobile 
B)  Increase bid adjustment for tablets 
C)  Increase bid adjustment for desktop 
D)  Increase bid adjustment for mobile and desktop

Question 12

For someone who wants to run a display network campaign, which tool is the best suited for providing targeting ideas and estimates:

Accepted Answer

A)  Display Keyword Planner 
B)  Display AD Builder 
C)  Display Planner 
D)  Display Ad Preview and Diagnosis 
A)  Display Keyword Planner 
B)  Display AD Builder 
C)  Display Planner 
D)  Display Ad Preview and Diagnosis

Question 13

What is the most common way for advertisers to monetize their app?

Accepted Answer

A)  Ad buys Driving traffic to their mobile website to complete purchase 
B)  In-app purchases 
C)  Charging for app downloads from the Apple iTunes or Google Play store 
A)  Ad buys Driving traffic to their mobile website to complete purchase 
B)  In-app purchases 
C)  Charging for app downloads from the Apple iTunes or Google Play store

Question 14

Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.

Accepted Answer

A) True 
 B)False

Question 15

According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?

Accepted Answer

A)  0.5 or 50% 
B)  0.25 or 25% 
C)  0% 
D)  0.75 or 75% 
A)  0.5 or 50% 
B)  0.25 or 25% 
C)  0% 
D)  0.75 or 75%

Question 16

An advertiser with shops throughout the country could use the location extension targeting to:

Accepted Answer

A)  Target users who are within 10 miles of one particular city in the country 
B)  Target users who are within 20 miles of one particular city in the country 
C)  Target users the same way across all of their locations 
D)  Decrease bid by 50% for users who are 10 miles of their stores 
A)  Target users who are within 10 miles of one particular city in the country 
B)  Target users who are within 20 miles of one particular city in the country 
C)  Target users the same way across all of their locations 
D)  Decrease bid by 50% for users who are 10 miles of their stores

Question 17

When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.

Accepted Answer

A)  raise 
B)  lower, raise 
C)  raise, lower 
D)  lower 
A)  raise 
B)  lower, raise 
C)  raise, lower 
D)  lower

Question 18

The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.

Accepted Answer

A) True 
 B)False

Question 19

An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game.

Accepted Answer

A) True 
 B)False

Question 20

The Mobile App Analytics Behavior reports give you data about:

Accepted Answer

A)  The detailed ways users of your app interact with other users of your app 
B)  The detailed ways users interact with your app 
C)  How many people have downloaded your app through a referral from a friend 
D)  In-app user satisfaction ratings 
A)  The detailed ways users of your app interact with other users of your app 
B)  The detailed ways users interact with your app 
C)  How many people have downloaded your app through a referral from a friend 
D)  In-app user satisfaction ratings

The Mobile App Behavior reports give you data about:

Which of the following is true about mobile optimized sites?

An advertiser with stores throughout the country could use Location Extension Targeting to:

What time of day does mobile usage generally peak?

What is an app install ad?

If you value mobile traffic over desktop, which bid adjustment should you set?

iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?

Third-party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps.

Automated bidding is ideal for advertisers who:

If your campaign is running on the Display Network, your ads:

Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?

For someone who wants to run a display network campaign, which tool is the best suited for providing targeting ideas and estimates:

What is the most common way for advertisers to monetize their app?

Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.

According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?

An advertiser with shops throughout the country could use the location extension targeting to:

When conversion data shows that mobile drives more value, you would _ your mobile bid. When conversion data shows that desktop drives more value, you would __ your mobile bid.

The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.

An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game.

The Mobile App Analytics Behavior reports give you data about:

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

Looker Business Analyst

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters

Exam 3: Associate Android Developer

The Mobile App Behavior reports give you data about:

Which of the following is true about mobile optimized sites?

An advertiser with stores throughout the country could use Location Extension Targeting to:

What time of day does mobile usage generally peak?

What is an app install ad?

If you value mobile traffic over desktop, which bid adjustment should you set?

iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?

Third-party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps.

Automated bidding is ideal for advertisers who:

If your campaign is running on the Display Network, your ads:

Assuming you are not using any bid adjustment and you value mobile traffic over desktop, which bid adjustment should you set?

For someone who wants to run a display network campaign, which tool is the best suited for providing targeting ideas and estimates:

What is the most common way for advertisers to monetize their app?

Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer.

According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?

An advertiser with shops throughout the country could use the location extension targeting to:

When conversion data shows that mobile drives more value, you would _____ your mobile bid. When conversion data shows that desktop drives more value, you would ______ your mobile bid.

The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority.

An app developer might use remarketing if they wanted to promote a paid version of their game to all users of the free version who reached Level 10 of the game.

The Mobile App Analytics Behavior reports give you data about:

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

Looker Business Analyst

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters

When conversion data shows that mobile drives more value, you would _ your mobile bid. When conversion data shows that desktop drives more value, you would __ your mobile bid.