Question 1

A ______ specifies a location in an app that corresponds to the content you'd like to show.

Accepted Answer

A)  location link 
B)  location extension 
C)  deep link 
D)  remarketing link 
A)  location link 
B)  location extension 
C)  deep link 
D)  remarketing link

Question 2

Many successful mobile sites have large "touch targets" for clicking that take into account ______.

Accepted Answer

A)  location where mobile is being used 
B)  time of day 
C)  responsive design based on touch 
D)  the lack of precision on a touch screen 
A)  location where mobile is being used 
B)  time of day 
C)  responsive design based on touch 
D)  the lack of precision on a touch screen

Question 3

Which of the following is NOT true about an app URL scheme?

Accepted Answer

A)  The scheme is a part of the link that identifies which app to open 
B)  Schemes are automatically set up when you create your app 
C)  Typically the website name appears in reverse; e,g., example.com becomes com.example as a scheme 
D)  You can use "http" or a custom scheme that can start with the app or website name 
A)  The scheme is a part of the link that identifies which app to open 
B)  Schemes are automatically set up when you create your app 
C)  Typically the website name appears in reverse; e,g., example.com becomes com.example as a scheme 
D)  You can use "http" or a custom scheme that can start with the app or website name

Question 4

Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?

Accepted Answer

A)  To have a single SDK to add to your app instead of one from each ad network 
B)  To receive reporting on basic usage analytics 
C)  To have more control when communicating with each ad network 
D)  To see which of an app's new users came from recent advertising clicks or views 
A)  To have a single SDK to add to your app instead of one from each ad network 
B)  To receive reporting on basic usage analytics 
C)  To have more control when communicating with each ad network 
D)  To see which of an app's new users came from recent advertising clicks or views

Question 5

What is a lightbox ad?

Accepted Answer

A)  A cross-screen expandable ad format that optimizes for taps/swipes on mobile and mouse-overs/clicks on desktops 
B)  A remarketing specific ad format to announce new features of your app 
C)  A type of ad format that shows extra information ("extending" from your text ads) about your business 
D)  A mobile text ad Bottom of Form 
A)  A cross-screen expandable ad format that optimizes for taps/swipes on mobile and mouse-overs/clicks on desktops 
B)  A remarketing specific ad format to announce new features of your app 
C)  A type of ad format that shows extra information ("extending" from your text ads) about your business 
D)  A mobile text ad Bottom of Form

Question 6

An advertiser would NOT use AdWords' mobile offering to:

Accepted Answer

A)  Engage with users who have already downloaded their app 
B)  Track conversions once a user downloads their app 
C)  Build a mobile-optimized website 
D)  Advertise their app 
A)  Engage with users who have already downloaded their app 
B)  Track conversions once a user downloads their app 
C)  Build a mobile-optimized website 
D)  Advertise their app

Question 7

Setting up Mobile App Analytics requires:

Accepted Answer

A)  The "Edit" permission for a Google Analytics account and technical knowledge of your app development environment 
B)  A substantial number of app installs or conversions 
C)  A working knowledge of mobile click attribution technologies 
A)  The "Edit" permission for a Google Analytics account and technical knowledge of your app development environment 
B)  A substantial number of app installs or conversions 
C)  A working knowledge of mobile click attribution technologies

Question 8

With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:

Accepted Answer

A)  The AdWords mobile site and YouTube app 
B)  The YouTube mobile site and the YouTube app 
C)  Video Search on Google The 
D)  YouTube mobile site and Google Play App 
A)  The AdWords mobile site and YouTube app 
B)  The YouTube mobile site and the YouTube app 
C)  Video Search on Google The 
D)  YouTube mobile site and Google Play App

Question 9

The App Overview report is a summary of the most salient data from all of the Mobile App Analytics reports. Use this report to:

Accepted Answer

A)  Gain insight into your competitor's strategies 
B)  Review data about your users' names, addresses, and income brackets 
C)  Assess the general health of your app and to follow data trends 
D)  Review the code for your app and SDKs 
A)  Gain insight into your competitor's strategies 
B)  Review data about your users' names, addresses, and income brackets 
C)  Assess the general health of your app and to follow data trends 
D)  Review the code for your app and SDKs

Question 10

Which of the following is NOT a type of mobile ad extension?

Accepted Answer

A)  App extension 
B)  Call extension 
C)  Sitelink extension 
D)  Download extension 
A)  App extension 
B)  Call extension 
C)  Sitelink extension 
D)  Download extension

Question 11

Which of the following is true about apps?

Accepted Answer

A)  Apps are more geared towards retention, loyalty, and engagement 
B)  Apps are more geared towards acquisition purposes 
C)  Once a user downloads an app, they are likely to return and engage with it 
A)  Apps are more geared towards retention, loyalty, and engagement 
B)  Apps are more geared towards acquisition purposes 
C)  Once a user downloads an app, they are likely to return and engage with it

Question 12

Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

Accepted Answer

A)  Search inventory to help advertisers reach their desired cost-per-install goal 
B)  Search and display inventory to help advertisers reach their desired cost-per-install goal 
C)  Search and display inventory to help advertisers reach their desired cost-per-impression goal 
D)  Search and display inventory to help advertisers reach their desired cost-per-click (CP
C)  goal 
A)  Search inventory to help advertisers reach their desired cost-per-install goal 
B)  Search and display inventory to help advertisers reach their desired cost-per-install goal 
C)  Search and display inventory to help advertisers reach their desired cost-per-impression goal 
D)  Search and display inventory to help advertisers reach their desired cost-per-click (CP
C)  goal

Question 13

Sitelink extensions:

Accepted Answer

A)  Decrease CTR rates as users are sent to specific pages of your site 
B)  Allow advertisers to give users the option to land directly on specific pages of your site 
C)  Show your business address, phone number, and a map marker with your ad text 
D)  Allow targeted remarketing list users to land directly on specific pages of your site 
A)  Decrease CTR rates as users are sent to specific pages of your site 
B)  Allow advertisers to give users the option to land directly on specific pages of your site 
C)  Show your business address, phone number, and a map marker with your ad text 
D)  Allow targeted remarketing list users to land directly on specific pages of your site

Question 14

To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:

Accepted Answer

A)  Product extensions 
B)  Location extensions 
C)  Mobile extensions 
D)  Store visit extensions 
A)  Product extensions 
B)  Location extensions 
C)  Mobile extensions 
D)  Store visit extensions

Question 15

________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.

Accepted Answer

A)  Keyword planner 
B)  Sitelinks 
C)  App extensions 
D)  Conversion tracking 
A)  Keyword planner 
B)  Sitelinks 
C)  App extensions 
D)  Conversion tracking

Question 16

When you use a flexible bid strategy, it will automatically optimize your bids based on:

Accepted Answer

A)  Your search terms data 
B)  Your remarketing list 
C)  Your Quality Score 
D)  Your performance KPI (Key Performance Indicator) 
A)  Your search terms data 
B)  Your remarketing list 
C)  Your Quality Score 
D)  Your performance KPI (Key Performance Indicator)

Question 17

To understand the full value of mobile, you must take into account:

Accepted Answer

A)  Cross device and mobile conversions 
B)  App downloads, calls, store visits, cross device conversion, mobile conversions 
C)  Utilization of mobile ad formats, extensions, app and mobile site design best practices 
D)  Mobile conversions 
A)  Cross device and mobile conversions 
B)  App downloads, calls, store visits, cross device conversion, mobile conversions 
C)  Utilization of mobile ad formats, extensions, app and mobile site design best practices 
D)  Mobile conversions

Question 18

How do upgraded URLs help advertisers with 3rd party conversion tracking?

Accepted Answer

A)  Manage a single tracking URL at the campaign, ad group or ad level that is separate from the landing page URL 
B)  Show app install ads only to people who haven't downloaded the app yet 
C)  Show deep link URLs only to people who already have the app 
D)  Allow advertisers to direct users to the app store to download their app 
A)  Manage a single tracking URL at the campaign, ad group or ad level that is separate from the landing page URL 
B)  Show app install ads only to people who haven't downloaded the app yet 
C)  Show deep link URLs only to people who already have the app 
D)  Allow advertisers to direct users to the app store to download their app

Question 19

Which of the following is incorrect about AdWords cross-device conversions?

Accepted Answer

A)  Cross-device conversions help advertisers understand the device that received the last ad click before the conversion 
B)  Cross-device conversions do not track from desktop to mobile conversions, it only tracks mobile to desktop conversions 
C)  Cross-device conversions help advertisers track conversions that couldn't be tracked before in AdWords since they were attributed to another non-AdWords channel like organic search or direct 
A)  Cross-device conversions help advertisers understand the device that received the last ad click before the conversion 
B)  Cross-device conversions do not track from desktop to mobile conversions, it only tracks mobile to desktop conversions 
C)  Cross-device conversions help advertisers track conversions that couldn't be tracked before in AdWords since they were attributed to another non-AdWords channel like organic search or direct

Question 20

When should an advertiser use an app extension instead of an app promotion ad?

Accepted Answer

A)  With keywords intended to drive app download, but still give the option to visit the mobile website 
B)  With keywords intended to direct users to the mobile website, but still give the option to download the app 
C)  To re-engage with users who have already downloaded the app 
D)  To run your ad on both Search and Display 
A)  With keywords intended to drive app download, but still give the option to visit the mobile website 
B)  With keywords intended to direct users to the mobile website, but still give the option to download the app 
C)  To re-engage with users who have already downloaded the app 
D)  To run your ad on both Search and Display

A ______ specifies a location in an app that corresponds to the content you'd like to show.

Many successful mobile sites have large "touch targets" for clicking that take into account ______.

Which of the following is NOT true about an app URL scheme?

Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?

What is a lightbox ad?

An advertiser would NOT use AdWords' mobile offering to:

Setting up Mobile App Analytics requires:

With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:

The App Overview report is a summary of the most salient data from all of the Mobile App Analytics reports. Use this report to:

Which of the following is NOT a type of mobile ad extension?

Which of the following is true about apps?

Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

Sitelink extensions:

To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:

________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.

When you use a flexible bid strategy, it will automatically optimize your bids based on:

To understand the full value of mobile, you must take into account:

How do upgraded URLs help advertisers with 3rd party conversion tracking?

Which of the following is incorrect about AdWords cross-device conversions?

When should an advertiser use an app extension instead of an app promotion ad?

Google AdWords: Display Advertising

Google AdWords Fundamentals

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Exam 3: Associate Android Developer

A ______ specifies a location in an app that corresponds to the content you'd like to show.

Many successful mobile sites have large "touch targets" for clicking that take into account ______.

Which of the following is NOT true about an app URL scheme?

Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?

What is a lightbox ad?

An advertiser would NOT use AdWords' mobile offering to:

Setting up Mobile App Analytics requires:

With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with:

The App Overview report is a summary of the most salient data from all of the Mobile App Analytics reports. Use this report to:

Which of the following is NOT a type of mobile ad extension?

Which of the following is true about apps?

Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across:

Sitelink extensions:

To show an ad, which is eligible to appear on search partner sites, on the mobile version of Google Maps, you should use:

________ is a tool that can show you what happens after a customer clicks on your ads; whether they made a purchase, downloaded an app, or called your business.

When you use a flexible bid strategy, it will automatically optimize your bids based on:

To understand the full value of mobile, you must take into account:

How do upgraded URLs help advertisers with 3rd party conversion tracking?

Which of the following is incorrect about AdWords cross-device conversions?

When should an advertiser use an app extension instead of an app promotion ad?

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification (IQ)

Google Analytics Individual Qualification

GSuite

Looker Business Analyst

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

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