Exam 15: Elaboration Likelihood Model

Correct Answer:

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The Elaboration Likelihood Model (ELM) would assist me in preparing to address a high-school audience on the dangers of drugs by helping me understand how to effectively persuade and communicate with them. According to ELM, there are two routes to persuasion: the central route and the peripheral route.

Using the central route, I would focus on providing the high-school audience with detailed information and evidence about the dangers of drugs, appealing to their logic and reason. This could involve sharing statistics, scientific research, and personal stories to make a strong, logical case against drug use.

On the other hand, using the peripheral route, I would focus on using emotional appeals, celebrity endorsements, or other superficial factors to persuade the audience. However, this route may not be as effective in the long term as it relies on shallow persuasion tactics.

By understanding these two routes to persuasion, I can tailor my presentation to the high-school audience in a way that will resonate with them and have a lasting impact. I can also anticipate potential objections or counterarguments and address them effectively, as ELM emphasizes the importance of considering the audience's level of involvement and motivation in processing the message.

Overall, the ELM would assist me in preparing to address a high-school audience on the dangers of drugs by providing a framework for understanding how to effectively communicate and persuade them to make informed decisions about drug use.