Exam 13: Media Multiplexity Theory

Sean and Kyra are close friends and invest a great amount of time and emotional energy in their relationship. In the context of media multiplexity theory, their relationship most likely illustrates a(n) ________.

A preference for a specific medium, driven by the belief that it is fun and convenient, is called ________.

One of media multiplexity theory's greatest strengths is its relative simplicity.

Bridging ties are the ties that connect several weak ties to one another to create one strong tie group.

According to media multiplexity scholars, the number of media used between people is inversely proportional to their relationship strength.

In the context of media multiplexity theory, the degree of connection between people, determined by amount of time spent together, emotional intensity and intimacy, and willingness to exchange resources is referred to as ________.

Explain how the structure of a social network shapes the flow of information and resources between people using a visual example.

Media multiplexity and social information processing (SIP) agree that people can and do maintain close ties online.

In a free world of interpersonal relationships, norms for media use are not explicit. Samuel Hardman Taylor investigated this statement in the context of extended family members. Explain his findings with reference to expectancy violations theory.

According to Stanford sociologist Mark Granovetter, which of the following is a strength of weak ties?

Art Ramirez used media multiplexity to explain how people can effectively rekindle old friendships on social media. Which of the following criteria of a good theory is illustrated in this statement?

Media multiplexity theory has gained a sizable following among scholars within and outside the communication discipline. Explain the statement with respect to the criteria that are met for being a good objective theory.

Briefly describe the three claims of media multiplexity theory that demonstrate how Caroline Haythornthwaite's unexpected finding has grown into an insightful new theory.

The basic claim of media multiplexity theory is "Tie strength drives use of multiple media." Explain this claim with relevant examples.

Effective media choice does not match medium to message so much as medium to person.

Keith, a 44-year-old professor, found his school friend, Simone, on Facebook and sent her a friend request. They last met 25 years back on the day of their high school graduation and went to different universities for their majors. By accepting Keith's friend request, Simone is most likely to convert their relationship into a(n) ________.

Bridging ties serve a particularly powerful role. Discuss this statement with the help of a personal experience.

Social information processing (SIP) researchers have been most interested in the maintenance of ongoing online relationships.

In the context of media multiplexity theory, identify a true statement about strong ties.

According to multiplexity scholars, group norms that guide which media are used with all ties and which are reserved for strong ties create a(n) ________.