Question 1

According to Stanford sociologist Mark Granovetter, which of the following is a major weakness of strong ties?

Accepted Answer

A)  They are redundant when it comes to accessing information and resources. 
B)  They are devoid of acceptance, intimacy, and enjoyment. 
C)  They fail to provide a sense of purpose or well-being. 
D)  They tend to exhibit a restricted use of available media during communication. 
A)  They are redundant when it comes to accessing information and resources. 
B)  They are devoid of acceptance, intimacy, and enjoyment. 
C)  They fail to provide a sense of purpose or well-being. 
D)  They tend to exhibit a restricted use of available media during communication.

Question 2

Research suggests that patterns of media multiplexity depend not just on enjoyment, but also on a person's level of communication competence.

Accepted Answer

A) True 
 B)False

Question 3

Identify a true statement about media multiplexity.

Accepted Answer

A)  Weak ties are uncomplicated and do not need many channels to sustain them. 
B)  The choice of medium is primarily important in determining the strength of relationships. 
C)  Tie strength plays an insignificant role in determining the number of media employed by pairs. 
D)  Strong ties require less media than weak ties to orchestrate their varied and interdependent connection. 
A)  Weak ties are uncomplicated and do not need many channels to sustain them. 
B)  The choice of medium is primarily important in determining the strength of relationships. 
C)  Tie strength plays an insignificant role in determining the number of media employed by pairs. 
D)  Strong ties require less media than weak ties to orchestrate their varied and interdependent connection.

Question 4

Weak tie relationships that enable information and resources to pass between groups of people are referred to as ________.

Accepted Answer

The answer of Weak tie relationships that enable information and...

Question 5

A phenomenon in which strongly tied pairs make use of more of the available media to sustain their relationships than do weakly tied pairs is termed ________.

Accepted Answer

The answer of A phenomenon in which strongly tied pairs...

Question 6

"Explanation of the data" is an area in which media multiplexity theory falters.

Accepted Answer

A) True 
 B)False

Question 7

Media multiplexity theory has failed to demonstrate its practical utility.

Accepted Answer

A) True 
 B)False

Question 8

In the context of strong and weak ties, which of the following statements is true about adding and subtracting media access?

Accepted Answer

A)  The shape of one's interpersonal ties is rarely changed by adding and subtracting access to a medium. 
B)  The addition of a medium exerts a greater effect on weak ties than on strong ties. 
C)  Strong ties are significantly affected by the loss of a medium. 
D)  Weak ties tend to have built-in redundancy that can withstand the loss of a channel. 
A)  The shape of one's interpersonal ties is rarely changed by adding and subtracting access to a medium. 
B)  The addition of a medium exerts a greater effect on weak ties than on strong ties. 
C)  Strong ties are significantly affected by the loss of a medium. 
D)  Weak ties tend to have built-in redundancy that can withstand the loss of a channel.

Question 9

A central thesis of media multiplexity theory is that changes to the media landscape alter weak ties only minimally, but may change the nature of strong ties considerably.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following approaches was originally taken by media multiplexity theory to understand how and why people use different communication channels?

Accepted Answer

A)  a rhetorical approach 
B)  an interpretive approach 
C)  a feminist approach 
D)  a cybernetic approach 
A)  a rhetorical approach 
B)  an interpretive approach 
C)  a feminist approach 
D)  a cybernetic approach

Question 11

The technical possibility of connection between two people who do not currently have a relationship is referred to as a(n) ________.

Accepted Answer

A)  I-Thou relationship 
B)  I-It relationship 
C)  strong tie 
D)  latent tie 
A)  I-Thou relationship 
B)  I-It relationship 
C)  strong tie 
D)  latent tie

Question 12

University of Illinois professor John Caughlin noted that media multiplexity theory has much to say on what media interpersonal partners use, but not how they link all those media together.

Accepted Answer

A) True 
 B)False

Question 13

Media multiplexity theorists have been most interested in the getting-to-know-you phase of relationship initiation through online communication.

Accepted Answer

A) True 
 B)False

Question 14

In the context of media multiplexity theory, which of the following is defined as a relationship involving a small investment of time and emotional energy?

Accepted Answer

A)  a symmetrical relationship 
B)  a latent tie 
C)  a weak tie 
D)  a disturbed relationship 
A)  a symmetrical relationship 
B)  a latent tie 
C)  a weak tie 
D)  a disturbed relationship

Question 15

To date, which of the following theories represents the most comprehensive and systematic attempt to explain how the multimodality of social life influences, and is influenced by, the characteristics of interpersonal relationships?

Accepted Answer

A)  social information processing (SIP) theory 
B)  media multiplexity theory 
C)  cognitive dissonance theory 
D)  social judgment theory 
A)  social information processing (SIP) theory 
B)  media multiplexity theory 
C)  cognitive dissonance theory 
D)  social judgment theory

Exam 13: Media Multiplexity Theory

According to Stanford sociologist Mark Granovetter, which of the following is a major weakness of strong ties?

Research suggests that patterns of media multiplexity depend not just on enjoyment, but also on a person's level of communication competence.

Identify a true statement about media multiplexity.

Weak tie relationships that enable information and resources to pass between groups of people are referred to as ________.

A phenomenon in which strongly tied pairs make use of more of the available media to sustain their relationships than do weakly tied pairs is termed ________.

"Explanation of the data" is an area in which media multiplexity theory falters.

Media multiplexity theory has failed to demonstrate its practical utility.

In the context of strong and weak ties, which of the following statements is true about adding and subtracting media access?

A central thesis of media multiplexity theory is that changes to the media landscape alter weak ties only minimally, but may change the nature of strong ties considerably.

Which of the following approaches was originally taken by media multiplexity theory to understand how and why people use different communication channels?

The technical possibility of connection between two people who do not currently have a relationship is referred to as a(n) ________.

University of Illinois professor John Caughlin noted that media multiplexity theory has much to say on what media interpersonal partners use, but not how they link all those media together.

Media multiplexity theorists have been most interested in the getting-to-know-you phase of relationship initiation through online communication.

In the context of media multiplexity theory, which of the following is defined as a relationship involving a small investment of time and emotional energy?

To date, which of the following theories represents the most comprehensive and systematic attempt to explain how the multimodality of social life influences, and is influenced by, the characteristics of interpersonal relationships?

Launching Your Study of Communication Theory

Talk About Theory

Weighing the Words

Mapping the Territory Seven Traditions in the Field of Communication Theory

Symbolic Interactionism

Coordinated Management of Meaning Cmm

Expectancy Violations Theory

Social Penetration Theory

Uncertainty Reduction Theory

Social Information Processing Theory

Relational Dialectics Theory

Communication Privacy Management Theory

Social Judgment Theory

Elaboration Likelihood Model

Cognitive Dissonance Theory

Functional Perspective on Group Decision Making

Symbolic Convergence Theory

Cultural Approach to Organizations

Communicative Constitution of Organizations

Critical Theory of Communication in Organizations

The Rhetoric

Dramatism

Narrative Paradigm

Media Ecology

Semiotics

Cultural Studies

Uses and Gratifications

Cultivation Theory

Agenda-Setting Theory

Genderlect Styles

Standpoint Theory

Muted Group Theory

Communication Accommodation Theory

Face-Negotiation Theory

CC-Cultural Theory

Common Threads in Comm Theories

Filters