Chat with AIExam 11: Business Intelligence
A retail store wants to identify the types of products that they should bundle together on sale. Which of the following types of analysis would be most suitable for this purpose?
(32) 
VerifiedA
Briefly describe the features of the reporting process.
(40) VerifiedThe reporting process creates structured reports and delivers those reports to users.The analysis of the data is simple:Data are sorted and grouped, and simple totals and averages are calculated using operations such as sorting, grouping, and summing.The objective of the reporting process is most often better assessment.
Describe the data problems associated with BI systems.
(32) VerifiedMost operational and purchased data have problems that inhibit their usefulness.When using operational data, some data may be incomplete and must be prepared before it can be analyzed.Problematic data are termed dirty data.
Purchased data often contain missing elements.Most data vendors state the percentage of missing values for each attribute in the data they sell.An organization buys such data because for some uses some data are better than no data at all.For BI applications, though, a few missing or erroneous data points can be worse than no data at all because they bias the analysis.
Inconsistent data is particularly common for data that have been gathered over time.Another problem is nonintegrated data.Data can also have the wrong granularity.Granularity is the level of detail of the data, and it can be too fine or too coarse.
Analyzing operational data is the first activity in the informing process.
(35) Which of the following BI-related problems is commonly associated with organizational leaders?
(23) Which of the following refers to a mashup of the real world, supplemented by computer-based data about the objects in that world?
(35) Data that are problematic for business intelligence are termed ________.
(29) ________ analysis determines sales patterns such as products that customers tend to buy together.
(39) Which of the following is true regarding the data mining process?
(43) A(n)________ analysis analyzes and ranks customers according to their purchasing patterns.
(36) The collection of operational process data that SAP uses is referred to as ________.
(31) ________ data include everything a customer does at a Web site.
(41) An RFM analysis analyzes and ranks customers based on demographic characteristics.
(38) OLAP provides the ability to analyze data using basic operations such as sorting, grouping, calculating, filtering, and formatting.
(30) ________ analysis is a type of data mining analysis which measures the impact of a set of variables on another variable.
(31) The methods of interactions in BI depend on the user's objectives and the nature of the BI system.
(39) ________ is the creation of images or diagrams that communicate a message.
(35) 
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