Exam 10: The Impact of Web 2.0 and Social Media on Business Processes

Web sites such as Facebook, Twitter, and LinkedIn are examples of social media.

A company creates a Facebook page to improve its public image and connect with its customers. By doing this, the company is attempting to build ________.

AdSense is an algorithm used by Google to rank Web pages.

The labor requirements of Web 2.0 applications can be easily estimated.

Which of the following is true about mashups?

Human capital is the investment in social relations with the expectation of benefits in the marketplace.

Which of the following would be categorized as a type of collaborating media?

Which of the following is a major management challenge associated with Web 2.0 applications?

Explain how social media helps organizations' promotion processes.

Mutinous movements are positive actions taken by a group of customers to promote a company or product.

The number of relationships and relationship strength are factors that contribute to social capital.

On Google Analytics, the conversion rate is the ratio of the number of customers who visited the site divided by the number who eventually made a purchase.

Google Analytics is used to ________.

Which of the following is a measure of the strength of relationships in a company's social network?

The outsourcing of a task that traditionally was done by an employee to a large, undefined group of people is referred to as social graphing.

Connecting to people with more assets is an objective of the process of building social capital.

What is social media? Explain with the help of examples.

Mashups are applications that provide standardized interfaces to users.

What types of processes are typically supported by Web 2.0 applications?

Wikipedia is an online encyclopedia based on Web 2.0. The content available on the site is created and managed by its users. The users of Wikipedia are called ________.