Exam 8: Addressing Concerns and Earning Commitment

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If a customer is wrong about something when expressing resistance, the salesperson should consider using the Indirect Denial method before considering the Direct Denial method.

(True/False)
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When a buyer tells the salesperson "no," other than thanking the customer for their time the salesperson's job is over.

(True/False)
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The "L" in LAARC stands for Listen.

(True/False)
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Tracy is a salesperson for XYZ Computer Co. and is having trouble getting sales. Her customers consistently bring up need objections and she is rarely able to overcome them. Chances are Tracy ___________________.

(Multiple Choice)
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Anthony is salesperson for XYZ Co. and is confronting an objection. The first thing Anthony needs to do is:

(Multiple Choice)
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A ___________objection is resistance to a product in which a buyer does not like the way the product looks or feels.

(Short Answer)
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Stacey, a salesperson for XYZ Co. has just heard her prospect make a red light statement. This means:

(Multiple Choice)
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______________ is a selling technique in which the salesperson summarizes all the major benefits the buyer has confirmed over the course of the sales calls.

(Short Answer)
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__________________ choice is a selling technique in which the salesperson asks the prospect to select from two or more choices during a sales presentation.

(Short Answer)
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"Let's make a list of the pros and cons associated with purchasing my product" is an example of which type of technique to earn commitment?

(Multiple Choice)
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The summary commitment method requires the salesperson to summarize all the benefits his/her product is capable of providing.

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Buyers may raise objections because they are resistant to change.

(True/False)
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Gaining commitment should be a natural result if the salesperson has done a good job of uncovering needs, presenting appropriate solutions, and handling customer concerns.

(True/False)
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A ___________objection is resistance to a product in which the buyer says that he or she does not need the product.

(Short Answer)
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"A maintenance agreement should be included" reflects the expression of a _____________objection.

(Short Answer)
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_____________refers to a buyer's objections to a product or service during the sales presentation.

(Short Answer)
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