Exam 8: Addressing Concerns and Earning Commitment
Exam 1: Overview of Personal Selling103 Questions
Exam 2: Building Trust and Sales Ethics107 Questions
Exam 3: Understanding Buyers129 Questions
Exam 4: Communication Skills126 Questions
Exam 5: Strategic Prospecting and Preparing for Sales Dialogue110 Questions
Exam 6: Planning Sales Dialogues and Presentations113 Questions
Exam 7: Sales Dialogue: Creating and Communicating Value131 Questions
Exam 8: Addressing Concerns and Earning Commitment116 Questions
Exam 9: Expanding Customer Relations114 Questions
Exam 10: Adding Value: Self Leadership and Teamwork137 Questions
Exam 11: Sales Management and Sales 2.0186 Questions
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_____________objection is resistance to a product in which a buyer puts off the decision to buy until a later date.
(Short Answer)
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When preparing for sales resistance, salespeople should remember ____.
(Multiple Choice)
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If a salesperson fails to earn the buyer's commitment, he/she should immediately?
(Multiple Choice)
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The Compensation method for handling objections turns a reason not to buy into a reason to buy.
(True/False)
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In the LAARC process for handling buyer resistance, the first A stands for?
(Multiple Choice)
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"Your price is not different enough to change the suppliers" reflects the expression of a ___________objection.
(Short Answer)
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A buyer's resistance based on his or her loyalty to another supplier is generally easy to overcome.
(True/False)
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A salesperson asking the buyer "Do you see how this product will benefit your organization?" is using a ____.
(Multiple Choice)
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____________ refers to favorable statements a buyer makes during a sales presentation that signal buyer commitment.
(Short Answer)
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Jennifer, a salesperson for ABC Industrial Equipment, likes to address certain known sources of buyer resistance before the buyer brings them up. Jennifer is using the ____ method of handling resistance.
(Multiple Choice)
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Using the Direct Denial method for handling resistance is risky because it may anger the buyer.
(True/False)
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A buyer saying "The price is lower than I thought it would be" is communicating a(n) ____.
(Multiple Choice)
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When salespeople relate the initial sales resistance and subsequent acceptance and positive outcome experienced by a previous customer in an effort overcome sales resistance with a current customer, they are using which method of responding to objections?
(Multiple Choice)
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"I'm concerned that if we ever have trouble with a copier we buy from your company, you won't service it in a timely fashion" is an example of a product objection.
(True/False)
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When a customer says "Your prices are too high," it always means they have a price objection.
(True/False)
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Ethan has a testimonial from a highly respected customer that counters the rumor Ethan's company doesn't have a strong research and development department. With which of the following types of objection handling methods is Ethan most likely to use the testimonial?
(Multiple Choice)
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