Exam 8: Addressing Concerns and Earning Commitment

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When attempting to understand the objection the buyer is trying to express, the salesperson should:

(Multiple Choice)
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Alan, a salesperson for ABC Industrial Equipment, finds most of his customers express resistance based on the fact that ABC's delivery time is one week longer than most of its competitors. Alan usually handles that resistance by reviewing with the customers all of the confirmed benefits the product provides. Alan is using the ____ method for handling resistance.

(Multiple Choice)
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A salesperson attempting to soften the blow in correcting the prospects information is using the _______________method of handling objections..

(Short Answer)
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Relative to the Direct Denial method, Indirect Denial is generally a less risky method of handling resistance.

(True/False)
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______________ objection is resistance to a product that results when a buyer has never heard of or is not familiar with the products company.

(Short Answer)
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It is not uncommon for inexperienced salespeople to lose a sale because they are afraid to ask for the order.

(True/False)
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A buyer who says "Your company is too small to meet my needs" is expressing a(n) ____ objection.

(Multiple Choice)
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Red light statements made by the buyer indicate minor resistance and should be all but ignored by the salesperson.

(True/False)
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Traditional techniques for gaining commitment are still viewed as effective by most professional buyers today.

(True/False)
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A buyer expressing resistance because he/she is loyal to another supplier is raising which type of objection?

(Multiple Choice)
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Tami is a new salesperson for ABC Industrial Equipment Co. and is concerned about her ability to handle objections. She is comforted somewhat by knowing that most objections fall into one of five categories. Which of the following is not one of those categories?

(Multiple Choice)
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What should the salesperson do once he/she has answered all the buyer's questions and has resolved resistance issues that have come up during the presentation?

(Multiple Choice)
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Turning a reason not to buy into a recent to buy, reflects the ______________method of handling objections.

(Short Answer)
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One of the reasons (provided in the text) that prospects raise objections is "the prospect resists ____________."

(Short Answer)
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The "standing-room-only" close is an effective relationship-building earning commitment technique.

(True/False)
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Which of the following best describes buyer resistance?

(Multiple Choice)
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"Always Be Closing" is a good motto for salespeople involved in relational selling.

(True/False)
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A rather harsh response that the prospect is wrong, reflects the ________________method of handling objections.

(Short Answer)
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"Would you like to place an order today?" is an example of which type of technique to earn commitment?

(Multiple Choice)
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Jeremy is interested in buying 10 cars for his company. He likes a particular car a salesperson is showing him but expresses concern about the fact that the car's engine isn't as powerful as others he was considering. Which of the following best illustrates the salesperson's use of the translation method to handle Jeremy's concern?

(Multiple Choice)
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