Exam 3: Lists and Market Segments

A list is a perishable commodity.

Demographics is the study of lifestyles, habits, attitudes, beliefs, and value systems of individuals.

List brokers perform many functions. Which of the following is not one of those functions?

The old saying "birds of a feather flock together," explains why ZIP code areas constitute market segments.

A list denotes a market segment.

Which one of the following would fall into the category of response lists?

The names most recently acquired by a company are known as _____.

A computer system capable of capturing, storing, analyzing, and displaying geographically referenced information identified according to location is called a ________________ System.

Product positioning is the way the product is defined by the marketer, based on the important attributes.

The last step of effectively evaluating a list is to select a key code.

The most productive list for direct marketers is a response list.

_____ is a marketing strategy devised to attract and meet the needs of a specific submarket.

_____ are lists of an organization's own customers, active as well as inactive.

_____________ is essential to properly evaluate the profitability of rented lists.

The house list of an organization does not typically include names of _______________.

Cohort analysis reveals consumer groups that have unique bonds which show unified market segments.

List brokers act as intermediaries who bring list users and list owners together.

The act of serving previously tagged website visitors display ads when they are recognized in designated online ad networks refers to ______________.

An organization's house list is normally __________ as productive as an outside list that it rents.

Marketers can position products based on which of the following ways?