Exam 3: Lists and Market Segments

A response list is a list of individuals who have expressed a high likelihood of responding to an offer.

_____ provide marketers with the ability to segment consumers according to their online activity.

Which of the following is not an example pertaining to behavioral market segmentation?

Which if the following is not a strategy used when pursing product differentiation?

_____ are the people a consumer turns to for reinforcement of a decision.

A unique identifier placed on the response device or order form prior to sending a promotional piece to prospective customers is called a _________.

A segmentation tool used by direct marketers to associate latitude and longitude coordinates with street addresses is _____.

_____ usually develop their lists from public records, newspaper clippings, directories, warranty cards, and trade show registrations.

Service bureaus provide data processing, data mining, outsourcing, online analytical processing (OLAP), and other services to support the interchange of lists and database information within the direct marketing industry.

_____ represent the interests of list owners and assume the responsibility of keeping in contact with list brokers and list users?