Exam 12: Fulfillment and Customer Service
Exam 1: Processes and Applications of Direct Marketing32 Questions
Exam 2: Database Marketing and Customer Relationship Marketing31 Questions
Exam 3: Lists and Market Segments30 Questions
Exam 4: Marketing Analytics: Testing and Measurement31 Questions
Exam 5: The Offer31 Questions
Exam 6: Creative Message Strategies27 Questions
Exam 7: Print Media30 Questions
Exam 8: Television, Radio and Digital Video31 Questions
Exam 9: Mobile, Text and Telephone for Marketing30 Questions
Exam 10: Digital and Social Media27 Questions
Exam 11: Businesstobusiness B2B30 Questions
Exam 12: Fulfillment and Customer Service30 Questions
Exam 13: Environmental, Ethical and Legal Issues29 Questions
Exam 14: International Direct and Interactive Marketing30 Questions
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The Private Express Statutes grant ______ a form of monopoly over firstclass mail delivery.
Free
(Multiple Choice)
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Correct Answer:
A
Which of the following is the biggest advantage of establishing an inhouse call center?
Free
(Multiple Choice)
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Correct Answer:
B
Many of the most common fulfillment problems originate in the warehouse.
Free
(True/False)
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Correct Answer:
True
Which term below describes how a company operates when it is only the marketing and customer service entity with manufacturing and distribution done elsewhere?
(Multiple Choice)
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Which of the following defines a customercentric business philosophy and culture to support effective marketing service?
(Multiple Choice)
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Organizations using call center measure the level of customer dissatisfaction by calculating the rate of ________.
(Multiple Choice)
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Which of the following have encouraged customers to wait longer before placing an order?
(Multiple Choice)
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______ is an emerging business concept based on the idea that the process of building and delivering products should not begin until after the firm receives an order.
(Multiple Choice)
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Another fulfillment option that refers to the integration of people, processes, and technology to ensure customer satisfaction before, during, and after the online buying experience is referred to as which of the following?
(Multiple Choice)
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Direct marketers must examine inventory for quality checks prior to packaging and, if possible, after packaging.
(True/False)
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The "offer" should always leave some things to customer' imagination.
(True/False)
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If applied correctly, integrated order fulfillment will work for every organization.
(True/False)
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On order processing turnaround time, what goal do good marketers try to meet?
(Multiple Choice)
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Order received, order processed, items picked in warehouse, order is moved to packing area and packed, and package travel destination points are an accurate account of which of the following processes?
(Multiple Choice)
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The main purpose of backend marketing is to build and maintain a better relationship with the customer.
(True/False)
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Placing an inquiry, order, or complaint with the organization under a fictitious name is primarily an example of
(Multiple Choice)
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Which of the following steps listed below is not included in the fulfillment process?
(Multiple Choice)
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Businesses tend to be most concerned with fulfillment because:
(Multiple Choice)
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A disadvantage of contracting outside fulfillment services is an increase in financial risk.
(True/False)
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