Exam 12: Fulfillment and Customer Service

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The Private Express Statutes grant ______ a form of monopoly over firstclass mail delivery.

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A

Which of the following is the biggest advantage of establishing an inhouse call center?

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B

Many of the most common fulfillment problems originate in the warehouse.

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Which term below describes how a company operates when it is only the marketing and customer service entity with manufacturing and distribution done elsewhere?

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Which of the following defines a customercentric business philosophy and culture to support effective marketing service?

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Organizations using call center measure the level of customer dissatisfaction by calculating the rate of ________.

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Which of the following have encouraged customers to wait longer before placing an order?

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______ is an emerging business concept based on the idea that the process of building and delivering products should not begin until after the firm receives an order.

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Another fulfillment option that refers to the integration of people, processes, and technology to ensure customer satisfaction before, during, and after the online buying experience is referred to as which of the following?

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Direct marketers must examine inventory for quality checks prior to packaging and, if possible, after packaging.

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The "offer" should always leave some things to customer' imagination.

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If applied correctly, integrated order fulfillment will work for every organization.

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On order processing turnaround time, what goal do good marketers try to meet?

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Order received, order processed, items picked in warehouse, order is moved to packing area and packed, and package travel destination points are an accurate account of which of the following processes?

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The main purpose of backend marketing is to build and maintain a better relationship with the customer.

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Placing an inquiry, order, or complaint with the organization under a fictitious name is primarily an example of

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Which of the following steps listed below is not included in the fulfillment process?

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Businesses tend to be most concerned with fulfillment because:

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A disadvantage of contracting outside fulfillment services is an increase in financial risk.

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The ideal target for order accuracy is not quite 90%.

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