Exam 1: Processes and Applications of Direct Marketing

According to the text, Victoria's Secret is an excellent example of a company that uses _____________.

Which of the following is not a basic characteristic of direct marketing?

________ is a databasedriven interactive process of directly communicating with targeted customers or prospects using any medium to obtain a measurable response or transaction via one or multiple channels.

Direct marketing is known for having its historical roots in _____ and _____.

Which of the following transactions is not an example of direct marketing?

Which of the following are not factors that have affected the growth of direct marketing?

Sears Roebuck & Company was the first to create the concept of mailorder catalogs.

The goal of direct marketing is to make a sale.

The single most notable differentiating feature of direct marketing is that it always seeks to generate ____________.

Direct marketing as a term is synonymous with _____.

Mass media expenditures and practices have not yet been significantly impacted by direct marketing.

The Internet has placed a new perspective on how organizations transact as well as on how businesses are valued.

Brand marketing and direct marketing are converging because of:

Direct marketing is characterized by _____.

The seamless approach to delivering a consistent brand experience across all available channels and devices a customer uses to interact with a company or organization and its brands is called:

Lack of budget, marketing skills, and senior level buyin are reasons why all direct marketers don't embrace omnichannel marketing.

Sports organizations use direct marketing to:

Nonprofit organizations use direct marketing primarily in order to:

_____ allows customers to select the media or channels they prefer when shopping for products and services.

New marketing channels continue to emerge while traditional channels grow irrelevant.