Question 1

Tips for keeping customers happy may include which of the following?

Accepted Answer

A) Don't promise something you cannot deliver 
B) Inform your customers about how to return products 
C) Test your own service 
D) All of the above 
A) Don't promise something you cannot deliver 
B) Inform your customers about how to return products 
C) Test your own service 
D) All of the above

Question 2

Which mail category is mainly used for the distribution of direct response advertising?

Accepted Answer

A) FirstClass Mail 
B) Priority Mail 
C) Mailgram 
D) Standard Mail 
A) FirstClass Mail 
B) Priority Mail 
C) Mailgram 
D) Standard Mail

Question 3

Which of the following is not one of the five main advantages to using an outside call center?

Accepted Answer

A) low initial investment 
B) time flexibility 
C) high employee loyalty 
D) quick startup 
A) low initial investment 
B) time flexibility 
C) high employee loyalty 
D) quick startup

Question 4

Which agency maintains strict rules about what companies must do when an ordered item is "out of stock?"

Accepted Answer

A) Consumer Bureau 
B) Federal Trade Commission 
C) Federal Communications Commission 
D) General Accountability Office 
A) Consumer Bureau 
B) Federal Trade Commission 
C) Federal Communications Commission 
D) General Accountability Office

Question 5

Strictly defined, fulfillment means sending the product to the customer or delivering the service agreed upon.

Accepted Answer

A) True 
 B)False

Question 6

The major problem with many ecommerce organizations is that they lack:

Accepted Answer

A) funding for marketing and fulfillment 
B) focus and emphasis on efulfillment 
C) regulations to specify how they should operate 
D) technical capabilities 
A) funding for marketing and fulfillment 
B) focus and emphasis on efulfillment 
C) regulations to specify how they should operate 
D) technical capabilities

Question 7

Delivery drones are revolutionizing delivery systems by eliminating delivery complications such as late delivery arrivals.

Accepted Answer

A) True 
 B)False

Question 8

What enables most manufacturers to track items and move them through a distribution center?

Accepted Answer

A) fivedigit numbers 
B) alphabetical stocking 
C) bar codes 
D) computer chips 
A) fivedigit numbers 
B) alphabetical stocking 
C) bar codes 
D) computer chips

Question 9

The ______ provides routing information regarding the most efficient way to physically move through the warehouse and assemble the items ordered by the customer.

Accepted Answer

A) receipt 
B) picking list 
C) order form 
D) packing slip 
A) receipt 
B) picking list 
C) order form 
D) packing slip

Question 10

A telemarketing house is a dedicated team supported by various telephone technological resources to provide responses to customer inquiries.

Accepted Answer

A) True 
 B)False

Tips for keeping customers happy may include which of the following?

Which mail category is mainly used for the distribution of direct response advertising?

Which of the following is not one of the five main advantages to using an outside call center?

Which agency maintains strict rules about what companies must do when an ordered item is "out of stock?"

Strictly defined, fulfillment means sending the product to the customer or delivering the service agreed upon.

The major problem with many ecommerce organizations is that they lack:

Delivery drones are revolutionizing delivery systems by eliminating delivery complications such as late delivery arrivals.

What enables most manufacturers to track items and move them through a distribution center?

The ______ provides routing information regarding the most efficient way to physically move through the warehouse and assemble the items ordered by the customer.

A telemarketing house is a dedicated team supported by various telephone technological resources to provide responses to customer inquiries.

Processes and Applications of Direct Marketing

Database Marketing and Customer Relationship Marketing

Lists and Market Segments

Marketing Analytics: Testing and Measurement

The Offer

Creative Message Strategies

Print Media

Television, Radio and Digital Video

Mobile, Text and Telephone for Marketing

Digital and Social Media

Businesstobusiness B2B

Environmental, Ethical and Legal Issues

International Direct and Interactive Marketing

Filters

Exam 12: Fulfillment and Customer Service

Tips for keeping customers happy may include which of the following?

Which mail category is mainly used for the distribution of direct response advertising?

Which of the following is not one of the five main advantages to using an outside call center?

Which agency maintains strict rules about what companies must do when an ordered item is "out of stock?"

Strictly defined, fulfillment means sending the product to the customer or delivering the service agreed upon.

The major problem with many ecommerce organizations is that they lack:

Delivery drones are revolutionizing delivery systems by eliminating delivery complications such as late delivery arrivals.

What enables most manufacturers to track items and move them through a distribution center?

The ______ provides routing information regarding the most efficient way to physically move through the warehouse and assemble the items ordered by the customer.

A telemarketing house is a dedicated team supported by various telephone technological resources to provide responses to customer inquiries.

Processes and Applications of Direct Marketing

Database Marketing and Customer Relationship Marketing

Lists and Market Segments

Marketing Analytics: Testing and Measurement

The Offer

Creative Message Strategies

Print Media

Television, Radio and Digital Video

Mobile, Text and Telephone for Marketing

Digital and Social Media

Businesstobusiness B2B

Environmental, Ethical and Legal Issues

International Direct and Interactive Marketing

Filters