Exam 14: Marketing

The important thing is to have a clear vision for the role of each marketing piece you create.

The ______ should deliver on the promises outlined in the headline and the first paragraph.

You can think of benefits as the ______ elements associated with those features.

______ can be anything from a postcard to a small magazine-style piece.

The first sentence or two of your body copy works like a lead in some ways.

How can you integrate creativity into your work as a writer?

Your content must demonstrate value and quality by outlining not just the features of what you are promoting but also the benefits of those features.

Explain the differences between campaigns and brands.

Innovators are people who look to "build a better mousetrap," so to speak.

A stock postcard or simple one-sheet mailer can have a powerful impact if done right.

List and describe the basic stages of the creative pyramid.

What are some issues you should consider when writing marketing copy?

A(n) ______ is a memorable line or catch phrase in each campaign.

As a copywriter for an organization, your job is to create clear messages that target a defined audience.

Copywriters do not need to understand their audience members as much as others in the field of media.

What makes marketing so effective is that marketers have the opportunity to play the short game when it comes to brand awareness.

A brochure is meant to alert your list of audience members as to an opportunity you want them to consider.

A(n) ______ works in the short term to provide audience members with information about a single element or idea.

You can think of features as the ______ elements of what you are selling.

What should you consider when developing creativity to your marketing work?