Exam 12: Public Relations

What will determine how public relations practitioners are judged?

With the exception of feature stories, the last paragraph of a news release is usually ______.

Spot announcements allow you to notify the media and the public about things like changes in personnel, product launches, employment opportunities, and legal actions.

Public relations is not an organized attempt to create action or reaction.

In public relations, good practitioners understand that sending a message is important but receiving feedback from the recipients of that message ______.

Clarity is the gold standard for writing across all media forms.

What is the gold standard for writing across all media forms?

Public-relations workers take action that is intentional.

Why does the media still matter to those in public relations?

______ are statements of your client's position in the wake of news.

In public relations, good practitioners understand that sending a message is important and receiving feedback from the recipients doesn't really matter.

Fact sheets provide the basic information about a topic, a company, a group, an event, or an idea.

Public relations is a(n) ______ attempt to create action or reaction.

When something happens out of the ordinary and the media might have an interest in it, a(n) ______should be used.

______ signals to the readers that the news release is finished.

______ allow you to notify the media and the public about things such as changes in personnel, product launches, employment opportunities, and legal actions.

Your communication within the sphere of public relations must ______.

The purpose of the news release is to ______.

List and describe the most common forms of communication used in public relations.

Practitioners suggest ideas for stories to news outlets.