Chat with AIExam 4: Basic Media Writing
A(n) ______ lead summarizes what happened and explains why it matters to your readers.
(37) 
VerifiedA
Choose one of the "killer be's" of good writing, define it and then give an example.
(35) VerifiedVaries yet should include one of the following "killer be's" and definitions. Examples may not be the same but should be similar.
Be right. Accuracy is the essential virtue of media writing. Example: Even though Americans have continued to make changes to their diets and exercise, heart disease has remained the leading cause of death among adults.
Be tight. Keep your writing short. Example: Police in Las Vegas have HYPERLINK "https://www.ktnv.com/news/crime/woman-arrested-in-las-vegas-in-connection-to-viral-san-francisco-uber-driver-attack" \t "_blank" arrested a woman in connection to an attack on an Uber driver in San Francisco over the weekend.
Be clear. Find the right word to make your point and use it in a straightforward manner. Look up concepts that confuse you and describe them in a way that anyone can easily understand. Provide your readers with crucial information in a way that they can make sense of it. Example: The storm has taken a turn and will impact communities along this path highlighted in yellow on the map.
Be active. Pick vigorous verbs that are spot on in their descriptions of what is happening. Example: Sanjay bolted across the field to score the final touchdown.
Be smooth. Use medium-paced sentences that explain one or two simple ideas and contain about 17-23 words. To make your pieces flow better, you want to have a natural order to your writing. Example: The Smithville College Board of Trustees decided Wednesday to increase tuition by $500 per student. With this increase the budget will now balance and fiscal stability will be restored.
Be quick. Get the most important information to your readers as quickly as possible, and use quickness to keep them interested and engaged. Example: New York City has seen a rise in penthouse rentals and purchases from small-town, Midwestern buyers.
Leads for inverted-pyramid stories that rely on the 5Ws and 1H are usually called summary leads.
(39) VerifiedTrue
Get the most important information to your readers as slowly as possible.
(37) One of the primary things media writing demands of you is ______.
(28) The length of the average lead for an inverted-pyramid piece should be about ______ words.
(31) Get the most important information to your readers as ______ as possible.
(36) When you start with a _____, your readers can feel as if they walked into the middle of a conversation.
(35) You need to find the right word to make your point and use it in a straightforward manner.
(25) ______ leads can be problematic if your readers aren't imagining what you are imagining.
(41) The ______ of an inverted pyramid piece is meant to capture as much important information as possible.
(38) How can the inverted pyramid be used after you have finished your writing?
(35) As you determine value for each fact, you should consider your audience's ______.
(40) Just because a sentence has the 5W's and 1H, it doesn't necessarily follow that you have a good lead.
(26) When you write a(n) ______ lead, focus on what happened at the event, not the event itself.
(30) 
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