Exam 13: Global

Though still in college, Patrick hopes to work for a global company someday, overseeing public relations across multiple countries and regions. He is already taking courses in international relations and business, in addition to studying public relations. What is one of the best steps Patrick can take now to better prepare him for success in his dream job of global PR?

Jaclyn, a PR analyst at Apple, has the goal to market their smartphones in developing countries. She conducts research to understand how many people already own smartphones. Understanding ___________ of technology is essential in determining how she will reach potential new customers, and attempt to persuade them to switch to Apple devices.

Ogilvy PR firm has McDonald's as a client. The firm assigns two specialists to the campaign. One is responsible for developing the logo and brief taglines. The other is responsible for longer-form communications that spell out McDonald's goals, policies, and news releases. The second type of longer-form communication is an example of __________.

Guy Adami is a media specialist for the Department of Defense. His focus is on perceptions of Jihadist online recruitment and propaganda, its perceived influence, and the consequent government policy implications. The targeted publics he is trying to reach are the Muslims at home and abroad who want peace and not violence, with the hope that they can neutralize the online efforts of the Jihadists. This is an example of ___________.