Exam 13: Global

When an organizations interacts with publics across cultures, rather than across borders, this is called __________.

The Peace Corps defines __________ as "a system of beliefs, values, and assumptions about life that guide behavior and are shared by a group of people."

Ando is planning a press conference in another country. He has studied facts about the culture, including the history and customers. He has also thought about what he hopes to achieve, and he plans to carefully observe behaviors so he can learn from this experience and apply it to the next one. According to Earley and Mosakowski, this type of _______________ learning will build Ando's fluency with public relations across cultures.

There are many different types of _______________ that affect public relations, but three of the most influential and interconnected are: politics, the economy, and the media. Public relations professionals must know how to adapt to these to be successful in our interconnected world.

In countries where the government tightly controls and censors the media, including online and social media, PR practitioners have fewer choices in how they communicate with publics. Journalist James Griffiths dubs the blocking of Facebook and Twitter in China as _________________.

Malik works for Greenpeace, an international organization that seeks to protect the environment. He wants to pass a law that bans single-use plastic bags. However, plastic bag manufacturers are trying to block this type of legislation. To be successful, Malik must study and understand _______, from governmental systems to ideology and policy, to be successful in his campaign.

According to anthropologist Edward Hall in his classic book Beyond Culture, ___________ is when most of the meaning of a message is based on context or something internal to the communicators rather than being directly stated in the message.

When PR practitioners perceive the world around them from their own personal lenses, they tend to judge other cultures, seeing their own as a "superior" culture. This ____________ can cloud their ability to communicate cross culturally.

Anna sets up a blog with the intention of developing a two-way online conversation between the company she represents and their publics with the understanding of their own views and backgrounds, but also with complete openness to seeing the world as others do. Anna is adopting this two-way interaction strategy known in PR as ____________.

When Brazil defeated Germany in the World Cup, the Brazilian Athletic Commission tweeted "Auf Wiedersehen," accompanied by the post of an image at an airport with a caricature of a man adorned in lederhosen, a tankard of beer in one hand and a sausage in the other. That tweet created an international public relations problem because publics in Germany were offended by the tweet. This faux pas is an example of a global interaction that had _________.

__________ is an important subset of international public relations that deals with communication designed to promote national interests. This generally means that the organization, a key public, or both, are nations.

Coca-Cola evolved the "Share a Coke" campaign to celebrate Hispanic Heritage Month within the United States. Since many Latin American cultures take great pride in family and community, Coca-Cola created a special can with common Hispanic last names to try to create a connection beyond language. The campaign was celebrated by many for its inclusiveness. Others pushed back with negative comments because they thought Coca-Cola was only trying to gain favor with and business from the Hispanic population. The Latino Rebels deemed this _______________.

The Daily Beast reported that _________ are a popular trend: "They're open-ended. They're designed to elicit quick responses. And they're absolutely everywhere." But sometimes for brands, this comes across as a sales tactic, not an earnest attempt to openly exchange ideas.

When Condé Nast introduced its new platform, "Them." in a social media video in 2017, the company's message was clear. While the platform covers topics like pop culture, politics and news from the perspective of today's LGBTQ community, its message is all-inclusive. People and culture ___________.

To try and stand out in the ______________ in India that accepts unequal rights between the privileged and those who are not, Vick's implemented a brand campaign centered on creating conversations that showed respect and appreciation for unconventional, caring relationships. By telling the story of a transgender mother, her relationship with her adoptive daughter, and the caring support she received in the face of discrimination, Vick's was able to gain awareness and sales while challenging stereotypes.

As a public relations professional, Jack has learned that the more experience he gains in intercultural interaction, the more confident he becomes in his ability to learn and adapt. Each time, he is more sure of himself in this type of setting. This belief that he can perform certain behaviors to achieve certain outcomes is an example of __________.

The 2019 Edelman Trust Barometer, an annual global study that surveys 26 markets, found that although trust in __________ grew, it was still the least-trusted institution compared to businesses, non-governmental organizations (NGOs) and government.

Visa's Everywhere Initiative supports startups and entrepreneurs across 75 countries. Across the globe, the program's core concept of inviting startups to tackle financial challenges is consistent. How does Visa ensure this global program works everywhere?

__________ involves the interaction of an organization and publics across national boundaries.

The ____________ combines insights and considerations from diverse segments to deliver integrated, culturally nuanced campaigns. It's not designed to be a one-size-fits-all strategy, nor is it meant to pander to or appropriate culture. Instead, it calls for public relations strategy that is grounded in cultural insights and research from the beginning-not as an afterthought.