Exam 4: Radio and Television Programs and Programming

Reverse compensation means that:

If a network schedules a new or weak program between two strong programs, it would be using which scheduling strategy?

The TV quiz show scandals of the 1950s resulted from promoters paying stations to air certain content.

When a network goes directly from one program to another program without a commercial break, this is an example of which programming strategy?

The Top 40 radio format refers to the most popular songs in the top 40 radio markets.

Which of the following best describes ESPN?

The Corporation for Public Broadcasting created __________ in 1970.

Lucille Ball's I Love Lucy was instrumental forin which of the following changes in the television programs?

The style of radio programming in the 1920s is often referred to as "potted palm music."

Radio stations focused on playing recorded music as early as the 1920s.

Anthologies are more commonly known as soap operas.

The frequency and times of day that songs are played on the radio is called the:

Which series was seen as the first to feature in a starring role an intelligent, educated African-American woman?

Which of the following best describes a program that originally aired on a network during prime time before going into syndication?

What programming strategy is being used when a network program places four situation comedies into a two-hour time period?