Exam 4: Productivity, Innovation, and Strategy

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If Goodyear Tires buys a rubber plantation, this is an example of

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Finding a vendor and negotiating a price for raw materials for production would be an example of a(n) ________ in Porter's value chain model.

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What are the primary activities in Porter's value chain model? Give an example of an IS application that supports each of these activities.

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When ATMs first came out, they provided a significant competitive advantage because they helped banks to differentiate themselves from others. Today, almost all banks provide access to these, so it is considered to be a standard service. How could you reengineer a bank's ATM system in order to gain competitive advantage today?

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The productivity paradox suggests IT investments do not create business value.

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Sales and service would be examples of supporting activities in Porter's value chain model.

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The bargaining power of customers is one of the competitive strategies identified by Porter.

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________ would be an example of using an information system to gain competitive advantage.

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Accounting functions such as accounts receivables would be an example of a supporting activity in Porter's value chain model.

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________ activities are activities where value is added directly to the product.

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"Doing things right" refers to

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A call centre used for customer service would be an example of a support activity in the value chain.

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Organizations can lock in customers by making it difficult or expensive for customers to switch to another product. This is called establishing ________.

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Porter identified five fundamental competitive strategies.

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________ of innovation is a way of thinking about the adoption of new technologies.

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Which of the following can be considered a sustaining technology?

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Porter's five forces include new vendors, suppliers, substitute vendors, customers, and

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The increasing reliance on the web for information has created a digital divide between those who have internet access and those who do not.

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What is meant by the "value chain"? How does it apply to information systems?

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As defined by Porter, a value chain is a network of value-creating activities.

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