Question 1

The method of comparisons by rank order:

Accepted Answer

A)  provides results that compare rated stimuli on a ratio scale 
B)  provides results that compare rated stimuli on an interval scale 
C)  is cognitively more demanding of participants than the method of pair comparison, if the number of rated stimuli is held constant 
D)  requires participants to evaluate all stimuli at once 
E)  results in transitive data 
A)  provides results that compare rated stimuli on a ratio scale 
B)  provides results that compare rated stimuli on an interval scale 
C)  is cognitively more demanding of participants than the method of pair comparison, if the number of rated stimuli is held constant 
D)  requires participants to evaluate all stimuli at once 
E)  results in transitive data

Question 2

Researchers wanted to investigate how people selected the cars that they wanted to buy, and they thought they would use stimulus scaling to do so. All things being equal, which of the following techniques would be appropriate for this kind of investigation?

Accepted Answer

A)  pair-comparison scaling 
B)  multidimensional scaling 
C)  rank-order scaling 
D)  A and C 
E)  B and C
F) all of the above 
A)  pair-comparison scaling 
B)  multidimensional scaling 
C)  rank-order scaling 
D)  A and C 
E)  B and C
F) all of the above

Question 3

Unlike scaling individuals, when scaling stimuli:

Accepted Answer

A)  differences in responses across individuals are deemed a result of error 
B)  differences observed between stimuli are considered meaningful 
C)  differences in responses across individuals are meaningful 
D)  differences observed between stimuli are deemed a result of error 
A)  differences in responses across individuals are deemed a result of error 
B)  differences observed between stimuli are considered meaningful 
C)  differences in responses across individuals are meaningful 
D)  differences observed between stimuli are deemed a result of error

The method of comparisons by rank order:

Researchers wanted to investigate how people selected the cars that they wanted to buy, and they thought they would use stimulus scaling to do so. All things being equal, which of the following techniques would be appropriate for this kind of investigation?

Unlike scaling individuals, when scaling stimuli:

Basic Concepts

Internal and External Validity

Measurement Reliability

Measurement Validity

Designing Experiments

Constructing Laboratory Experiments

External Validity of Laboratory Experiments

Conducting Experiments Outside the Laboratory

Nonexperimental Research

Quasi-Experiments and Evaluation Research

Survey Studies

Systematic Observational Methods

Interviewing

Content Analysis

Questionnaire Design and Scale Construction

Indirect and Implicit Measures of Cognition and Affect

Methods for Assessing Dyads and Groups

Synthesizing Research Results

Social Responsibility and Ethics in Social Research

Filters

Exam 17: Scaling Stimuli

The method of comparisons by rank order:

Researchers wanted to investigate how people selected the cars that they wanted to buy, and they thought they would use stimulus scaling to do so. All things being equal, which of the following techniques would be appropriate for this kind of investigation?

Unlike scaling individuals, when scaling stimuli:

Basic Concepts

Internal and External Validity

Measurement Reliability

Measurement Validity

Designing Experiments

Constructing Laboratory Experiments

External Validity of Laboratory Experiments

Conducting Experiments Outside the Laboratory

Nonexperimental Research

Quasi-Experiments and Evaluation Research

Survey Studies

Systematic Observational Methods

Interviewing

Content Analysis

Questionnaire Design and Scale Construction

Indirect and Implicit Measures of Cognition and Affect

Methods for Assessing Dyads and Groups

Synthesizing Research Results

Social Responsibility and Ethics in Social Research

Filters