Exam 17: Methods of Persuasion

A glittering generality is the opposite of a ______ attack.

______ credibility refers to how the audience perceives you after you have finished your speech.

"If everyone jumps off a cliff, would you jump off too?" is an example of an emotional appeal.

Pathos is the ability to develop empathy and passion in others.

What happens with an appeal to misplaced authority?

What is reasoning from analogy? Give an example.

When you put a ______ in your speech, you lead your audience to consider an irrelevant issue instead of the subject actually under discussion.

Both real and hypothetical ______ and illustrations are used to support facts a speaker wants audience members to accept.

According to Maslow, basic necessities of life are psychological: air, shelter, food, water, and protection.

We can often summarize a group of observations with ______.

Ad hominem attacks occur when the speaker asks the audience to reject an idea because of a flow in a person associated with the idea.

One way to convince audience members to accept or act on your proposition is to demonstrate for them that a current situation has created an inconsistency in their lives and that you can help them restore their lives to a ______ state.

What must happen in order for a fear appeal to work?

An appeal to misplaced authority is an example of a logical fallacy.

What is an ad hominem attack?

A ______ fallacy is a flawed reason.

Abraham Maslow developed a classic theory to explain human motivation.

Examples and illustrations can be real or hypothetical.

When you ask your audience to reject an idea because of a flaw in a person associated with that idea, you are using a/an ______.

______ is the ability to use logical proof to demonstrate the reasonableness of argument(s).