Exam 28: Consumption Theory: Demand

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Discuss the criticisms of the assumptions of neoclassical consumer theory. -What is the difference between demand and effective demand or the ability to buy a good or service?

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 Table 28.1a \text { Table 28.1a } Apples Bread Cake 11 units of utility 22 units of utility 33 units of utility -Tables 28.1a provides information on Sam's current consumption of apples, bread and cake. Sam is currently maximizing utility it

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Discuss the criticisms of the assumptions of neoclassical consumer theory. -What factors might affect your preferences for different goods or services?

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Whats defention of terms: -rationality

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Understand and demonstrate how the demand curve is derived. -Explain how consumers reacting to changes in prices and attempting to keep at a utility-maximizing level of consumption leads to the relationship between price and quantity demanded.

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What does the assumption of diminishing marginal utility mean?

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Whats defention of terms: -utility

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When neoclassical economists assume that individuals are rational, they mean that people

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Explain the conditions under which utility is maximized. -Fill in the table above. Is the principle of diminishing marginal utility operative in this case? How do you know?

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Whats defention of terms: -marginal utility

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Discuss the criticisms of the assumptions of neoclassical consumer theory. -Consumer sovereignty says that households ultimately decide what businesses produce. How does advertising compromise the notion that households control what businesses do?

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Explain how consumers maximize their utility (joy) within the bounds of their income. -Is it possible to consume goods until their marginal utility goes to zero? Why or why not?

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Explain the assumptions made about consumers and households used to build utility theory. -List the assumptions that are used to build the traditional model of consumer demand.

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Explain the assumptions made about consumers and households used to build utility theory. -What happens to total utility even if there is diminishing marginal utility? Even if there is diminishing marginal utility, why is it assumed that people prefer more rather than less?

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Whats defention of terms: -total utility

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Whats defention of terms: -conspicuous consumption

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Understand and demonstrate how the demand curve is derived. -Can consumers dictate the prices they pay for products at the store? What can consumers do if the price of a product rises and their income is fixed? What role does the availability of substitutes play here?

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Whats defention of terms: -negative marginal utility

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Whats defention of terms: -ordinal utility

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