Question 1

Which of the following was a root cause of CRM?

Accepted Answer

A) improvements in gathering of government census data 
B) the success of direct-response marketing, such as direct-mail and toll-free calling 
C) global integration of company data, making possible a 360 view of customers 
D) ethnographic research, enabling companies to truly understand consumer behavior 
E) all of the above 
A) improvements in gathering of government census data 
B) the success of direct-response marketing, such as direct-mail and toll-free calling 
C) global integration of company data, making possible a 360 view of customers 
D) ethnographic research, enabling companies to truly understand consumer behavior 
E) all of the above

Question 2

Which business environmental factor did not lead to companies' use of CRM?

Accepted Answer

A) It was getting harder for companies to differentiate themselves through products and brands alone. 
B) Companies looked to CRM to create close and intimate bonds with their customers. 
C) Media continued to become more and more centralized enabling companies to effectively and efficiently reach customers. 
D) The pace of life quickened, leading consumers to demand quicker and better service. 
E) all of the above 
A) It was getting harder for companies to differentiate themselves through products and brands alone. 
B) Companies looked to CRM to create close and intimate bonds with their customers. 
C) Media continued to become more and more centralized enabling companies to effectively and efficiently reach customers. 
D) The pace of life quickened, leading consumers to demand quicker and better service. 
E) all of the above

Which of the following was a root cause of CRM?

Which business environmental factor did not lead to companies' use of CRM?

Introduction to Customer Relationship Management

Relationship Marketing and CRM

Organization and CRM

CRM and Data Management

Technology and Data Platforms

Database and Customer Data Development

Business-To-Business CRM

Understanding the Customercompany Profit Chain: Satisfaction, Loyalty, Retention, and Profits

The CRM Strategy Cycle: Acquisition, Retention

Privacy and Ethics Considerations

CRM Program Measurement and Tools

Social Networking and CRM

CRM Trends, Challenges, and Opportunities

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Exam 2: The History and Development of CRM

Which of the following was a root cause of CRM?

Which business environmental factor did not lead to companies' use of CRM?

Introduction to Customer Relationship Management

Relationship Marketing and CRM

Organization and CRM

CRM and Data Management

Technology and Data Platforms

Database and Customer Data Development

Business-To-Business CRM

Understanding the Customercompany Profit Chain: Satisfaction, Loyalty, Retention, and Profits

The CRM Strategy Cycle: Acquisition, Retention

Privacy and Ethics Considerations

CRM Program Measurement and Tools

Social Networking and CRM

CRM Trends, Challenges, and Opportunities

Filters