Exam 4: Stages in Consumer Decision Making

Mass media advertising and publicity are examples of __________.

Cite three conditions where compensatory decision models are most likely to be used.

Which decision model makes trade-offs regarding an alternative's performance on various attributes?

"Buy whatever is on sale" is an example of a decision heuristic.

Noncompensatory decision strategies tend to be used when the consumer experiences time pressure, there are too many alternatives to consider, and there is a low involvement decision to be made.

Customer relationship management includes activities that encourage repeat patronage through offering incentives and rewards. It captures, stores, and analyzes customer information that will help optimize those rewards.

Cite the two types of retail advertising and define each.

What should or could a marketer do if that marketer's brand is in the consumer's: a. Inert set? b. Inept set?

When retail stores place trinkets and small jewelry and accessories at and around the checkout counters, the store is making use of behavioral influence techniques.